January 15, 2017

We’re going back in.

I pulled up to the gym, shut off my car’s engine, glanced at myself in the mirror, and… started bawling.

Hot, sloppy tears splashed down my face. If I’d been wearing mascara that day, my cheeks would’ve been covered in a river of inky black goo.

The cause of my parking lot melt-down? It wasn’t anything life-threatening or serious. My kids were fine. Nobody had died. There wasn’t any kind of “crisis,” thank God.

Nonetheless, I was sobbing because I’d emailed twelve literary agents to pitch my new book… and every single one had rejected me.

I’m a pretty confident, optimistic woman, but twelve rejections in a row is a LOT for anybody to handle. So yeah, I needed to cry it out. After sixty seconds of car-bawling, I pulled myself together, hustled into the gym, and completed my workout.

After that meltdown, I went into action-mode. I hired a top-notch publishing consultant. I worked with my writing mentor for five days in a row. I pored over my book proposal, revamped every section, and made it bigger, better, and stronger. Pretty soon, I felt ready to start approaching literary agents again—but this time, with a much stronger pitch. I knew I’d be facing plenty of rejection, just like the last time. But I told myself, “It doesn’t matter. I’ve got to get out there and keep trying. I can’t quit yet.”

Then… I had a gutsy idea.

There was one literary agent that I’d pitched months ago. She’d say, “No thanks” to my book concept, but she’d been very kind and gracious about it. My intuition told me to circle back and pitch her again. So I did.

“I’ve revamped my proposal. It’s better than ever. I’ve attached it, just in case you’d like to review it again,” I told her. At the bottom of my email, I included a GIF of Beyoncé strutting into a room in queenly attire, wearing a crown, to let her know, “I mean business.” She loved that.

“Anybody who includes a Beyoncé GIF in their email… is someone I want to know,” she told me. She reviewed my sparkly new proposal. She was impressed. She wanted to talk on the phone ASAP. Less than two weeks later, the ink was dry on the contract, and I officially had… a big-shot literary agent. Total dream come true.

The moral to this story?

Don’t give up too soon. Get back in there.

If you get rejected… if you get knocked down… if your dream client says, “No”… if twelve literary agents say, “Not interested”… if your first e-course is a financial flop… you can’t quit on yourself. Hell no. Not yet. You’ve got to regroup, refine your approach, and get right back into the ring. As my friend Ellen says, “Go back in.”

In life, and in business, most people quit on their dreams way too soon.

The people who succeed are the people who decide to go back in. Again and again.

The founder of Pandora received 300 rejections before getting funding for his project.

J.K. Rowling received 12 “No’s” before a publisher expressed interest in Harry Potter.

Mark Ruffalo went on 600 auditions before landing his first acting role.

Take courage from those people’s stories—and from mine. Dust off your shoulders and go back in. TENACITY, people. It’s the only way to create the life and career that you want. Go back in—and stay in.

Your next big break could be one email away.

P.S. If you’re a professional coach, mentor, or healer—anybody who works in the personal growth industry—I’m doing a webinar especially for you. It’s called: More Courage, More Clients. I’m going to share 3 things you can do to get more clients AND how to stay courageous, optimistic, and motivated as you build your coaching practice. Because it’s a marathon, not a sprint. Register for this webinar over HERE. It’s happening on Wednesday, Jan. 18th, and it’s going to be 75 minutes of (totally free) business training and encouragement. I’d love to have you there!

 

XOXO,
Susan

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