October 8, 2018

RCC 7: Are You Really Working, or Just Staying Busy? With Hiro Boga

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Here’s a quick assignment: Think back on your last five workdays. How much of each day was spent “in the zone,” cranking out great content or building strong client relationships? Now, how much was spent messing with font sizes, walking back and forth to the coffeemaker, or agonizing about small details?

In this episode, I’m tackling the issue of real work vs. busy work. With the help of my guest, longtime coach, and friend Hiro Boga, I dig into how you can stay focused on work that gets you closer to your goals rather than getting sucked into distracting, faux-productive busy work.

Hiro is a writer, master teacher, and mentor to visionary leaders that combine service and prosperity through entrepreneurship. She’s helped thousands of clients and students reclaim joy, freedom, creativity, and sovereignty over the past forty years by blending pragmatic business strategies with transformative energy work, storytelling, and grounded spiritual practice.

Hiro maintains a blog, a free 7-day e-course, a self-study program, and the Create! Mastermind, in addition to working one-on-one with evolutionary leaders to bring their visions to life.

This is a fun, light, and soul-touching interview in which Hiro and I discuss how she maintains a good relationship with her business and integrates the divine feminine into her coaching work. We debunk some common narratives about women and money — including the “necessity” of sacrificing family time and self-care — and how money can be used as a tool to heal the world.

Coaches: If you want to build your dream coaching practice, significantly increase your income, and finish 2018 on a high note… get yourself to this event. Learn marketing and communication strategies that you won’t find anywhere else. Meet fellow coaches. Spend time with your tribe. Get your next million-dollar idea. Leave feeling on fire! Learn more and book yourself IN here!

What You’ll Learn from this Episode:

  • Tips for snapping yourself out of busy work and back into real work.
  • How Hiro thinks of running a business as a collaboration between your soul and that of your business.
  • What we mean by saying you have a “soul contract” with your business.
  • Why return on investment isn’t the be-all-end-all of business decision-making.
  • How to value the unique offerings of women business owners in the face of patriarchal culture.
  • Why Hiro believes that owning a business forces us to become more human.
  • How money can be used as a tool to spread our values and help heal the world.
  • The similarities between the mental obstacles that women in the early stages of their business and those further down the path must face.
  • How to break down the belief that to be successful, we have to follow a typical, sacrificial, patriarchal business model.
  • Who Hiro would love to see on a dollar bill (American or Canadian!) in the future.

Listen to the Full Episode:

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Full Episode Transcript:

Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode number seven, here we go.

So here’s an interesting question; if a TV crew was secretly filming your last five workdays, recording everything you did – all five days – what would that footage show? If you had to sit down and watch all of that footage, would you feel like, “I totally slayed it, look at me go. I was so focused and seriously working hard to reach my goals.” Or, would you watch that footage and go, “Yikes, dude, I was putzin’ around and doing fluffy busywork and not really accomplishing much of anything.”

Or, maybe you’re kind of somewhere in the middle of those two extremes. Some days, you might be really focused and, other days, not so much. Today, our topic is, are you really working or just staying busy? Because, lord, there is a big, big difference.

So, without further ado, away we go into today’s episode. First, as always, we’re kicking things off with the segment that I call your Two Minute Pep-talk.

Here’s your Two Minute Pep-talk for the week. This is the part of the show where I share some motivation, encouragement, and inspiration to get your week started off right in 120 seconds or less. Alright, peeps, we have all the goals. Maybe your goal is to line up five new clients or make a half a million dollars this year, or finally launch that online program you’ve been thinking about for years.

Whatever your goal may be, it’s going to take some work to make it happen; real work, not busywork. So what do I mean by real work? Real work is work that directly generates leads, generates clients, generates customers, generates money. It’s work that significantly moves you closer to reaching your goals.

And what’s the difference between that and busywork? Well, busywork is stuff that you could easily spend all day long doing in a happy little trance. Busywork is pleasant and mindless and it doesn’t really challenge you. It feels productive and maybe it’s kind of productive, however, it doesn’t really move you closer to your goals in any kind of significant or immediate way.

So for instance, real work might be emailing five clients that hired you last year and personally inviting each person to enroll in your brand new program; writing an inspiring newsletter to announce your new services and sending that out, doing a Facebook live video where you give people a tour of your office and you share your favorite techniques for having a productive workday, and then you invite people to hire you for coaching focusing on systems efficiency and productivity.

Yes, on the other hand, busywork might be going through your old ebooks and updating them so that all the hyperlinks are deep violet pink instead of light pink because the dark pink is really so much prettier; futzing around with a photo collage that you intend to put into a newsletter one day and trying to get the dimensions just exactly perfect and it takes you three hours to get it right and then it’s bedtime so night-night, watching a whole bunch of educational videos to train yourself and learn new skills but then not actually implementing anything you just learned.

Look, I could go on and on. I’ve done these. And you already know this. you intuitively know the difference between real work and busywork. The trick is catching yourself when you’re slipping into busywork mode and getting out of there.

So how do you keep yourself focused on real work? Well, there’s lots of ways to do this. You could pick whatever method works for you. You can put a big sign in your office that says, “Real work only.” You can write real work at the top of your daily to-do list and then start your day with three real work items before you do anything else.

You can hire a business coach like me who’s going to check in with you and hold you accountable and make sure you’re doing the real work every week. You could start a real work club and invite friends over to sit with their laptops, put on noise-canceling headphones and focus and get some real work done together. And then afterwards, y’all can chit-chat and order a pesto veggie pizza or whatever, but make it a weekly work get-together.

Lots of options, do whatever you need to do to keep yourself focused on the real work. If you’ve got five hours a week that you can dedicate to your coaching practice or 10 hours or 40 hours, make the time count. Make sure you’re really working and not just staying busy. You can do this, and you’re going to be astounded by how quickly things change once you start doing real work consistently.

It’s going to be like, whoa, more clients, more money, more of all the good things you want, for real. Pep-talk, complete.

Now, we’re moving into the part of the show where I give shout-outs to you, shout-outs to listeners, clients, and all the wonderful people in my business community. Today, I want to give a shout-out to Laeticia. Laeticia Söderman-De la Torre. Hey, girl, hey. So, Laeticia was so sweet and she posted on my Facebook page, “Hey guys, if I thought Susan Hyatt’s Go Podcast was great, her Rich Coach Club is even better. I’m blown away by the mix of business and coaching and richness of topics. Go listen, even if you’re not a coach or even if you don’t run a business. This is gold platinum diamonds.”

Thank you so much, Laeticia. That made my day. And hey, if you have something to say about the show, send an email to my team or post a five-star iTunes review about the show or post something on social media and you might hear your name on a future episode. I love giving shout-outs to people in my community, so holler at me. Thank you for the love; I love you right back.

It’s that time again; interview time. It’s that moment where I chat with an inspiring coach and we talk about her work, her marketing strategies, her daily habits and how she built her dream coaching practice. And today, we’re chatting with the amazing Hiro Boga.

I love this woman because, first of all, she’s been in business 40 years and she emphasizes soul and the divine feminine in her business. And I am really excited to ask her how she keeps herself focused on doing the real work. Here we go.


Susan: Welcome to the podcast, Hiro Boga. I’m so stoked to have you here.

Hiro: Oh thank you, Susan, I’m absolutely delighted to be talking to you after all these years of knowing each other online and finally getting to speak in person.

Susan: I know. I mean, it really is a miracle how the internet can connect us. I never would have had the opportunity to know you outside of social media, and so it’s a delight to finally hear your voice and be connected this way and have a little bit of your time because I love what you’re about. And I think so many of my listeners who are – they’re working so hard to create a coaching business and so much of what you talk about in terms of the sacredness and the soul of business. And I use the phrase, “Stay in the miracle…” all the time when talking about business and I know that you talk about the unfolding of the miracle in your life. So if my coaches who are listening could take away one thing from you and the way that you approach business that is different from most business consultants out there, what would you say it is?

Hiro: Well, I have no idea if this is unique to me or not, but to me, what is important to know is that a business, like any major creation, is a collaboration between you and your soul and your business and its soul and the entire ecology within which you and your business both exist. So that includes your clients, your customers, your potential clients and customers, the society, the economy, all of that, right. So we’re always embedded in a variety of different ecologies and a business is one of them. And when we approach business from that understanding that it is a collaborative co-creation between us and the soul of our business, then it takes a lot of the pressure off. Especially for women – as women, it’s built into our DNA to be responsible for everything and everyone, whether in fact we are or not. It’s built into our DNA because we’re the only species on the planet that takes care of our kids.

Like, mine are now in their mid-30s, and while they’re not as dependent on me any longer as they used to be, they’re still my kids and I still take care of them. So when we enter into this field of business as women, we bring all that history with us, all that programming with us. And to know that what we’re doing in business is being an agent of soul and being an agent of soul in a practical, hands on, down to earth way, you know. It’s not bluebirds and unicorns; it is your livelihood. It’s how you pay your rent and put food on your table and take care of your kids. But it’s also how you express yourself, how you contribute to your world, how you create the kind of world in which you want to live in miniature form in your business. And then your business itself then has an effect on the larger world around you. It takes a lot of that pressure off of feeling like you’re responsible for everything, as though it’s all riding on your shoulders.

Susan: And so, in terms of this contract with the soul of your business, can you give us some examples of what those contracts typically are like? I love this concept of I have a soul contract with my business. Can you say more about that?

Hiro: Sure. I don’t think of it so much in terms of a contract, but, of course, you’re right; that is what it is. I think of it more as a relationship. You know, the soul of my business has its own life. It has its own – and this is true for any business that serves an evolutionary purpose, you know. So it has its own life. It has its own agenda. It has its own reasons for being and if I were not willing to partner with it, it would find somebody else to partner with. So it has its purpose and its purpose will be served by someone. The reality is that I have a long relationship with it. I’ve been in business for almost 40 years and the soul of my business and I connected long before that. It’s like any relationship; it’s an evolving thing. The contracts change and grow over time and so much of it depends on mutual respect and mutual sovereignty.

So even though the soul of my business, which I refer to as my business Deva, because a Deva is simply a non-physical being that holds pattern for the perfect unfolding of the life in its care. So even though the Deva of my business is vast, it is multidimensional and it is way more complex than I can even begin to understand, still, my relationship with it and my understanding of it now is vastly different than it was 40 years ago. So as you grow yourself, as you grow your business, you also grow the relationship between you. And as you embody more of your soul’s potential, you become a better partner and a better ally in the sense – a more effective partner, a more effective ally with your business. So, you know, so much of the time, what will happen is that as a business owner, you might have this glimmering of an idea, “I think I want to do this, but I’m not sure.” And then that idea will kind of filter through as you do your planning and strategize how to make it happen and all of that, but your business Deva holds that particular idea as part of the pattern that it holds for the unfolding of your business.

So if you are tuned to your business Deva, if you have an ongoing relationship with it where you kind of check in with it each day, then it can show you where that idea fits into the overall pattern, whether it is moving into the direction that both of you have agreed upon for your business or whether it’s off in some kind of sideways fashion. And that isn’t a logical thing. I’ve done all kinds of things that – how do I want to phrase this – they seemingly have no monetary value. I created my online Deva cards for example. I just knew that I had to create them. I knew that I needed them to be really simple and I needed them to be free. And beyond that, I had no idea. So I went ahead and I created them. I’ve done that over and over and over again in my business because things in business, they seldom have a direct correlation between the actions that you take and, what we call, return on investment.

Susan: Oh my gosh, I have to jump in because what you just said is so important because I think so much of what I spend my time doing in one of my programs called Clear Coaches is helping coaches understand that clients may come to you. I actually have people email me all the time that are considering different programs that I run and they’ll say things like, “My spouse or partner, my husband wants to know what the return on investment is for this program.” And quite honestly, there’s an emotional and spiritual return on investment that’s impossible to categorize. And I love how you just said that so many of my idea have been impossible to most marketing or business consultants because it’s just an inner knowing that I have that this is what I must be doing. And anytime I try to do something just for the monetary return on investment, it’s a complete failure.

Hiro: Yeah, it doesn’t work like that. it doesn’t work like that in any part of our lives, you know. I mean, if you think about it, you have this beautiful family and if you went to your family and said, “Okay, here’s what you have cost me…”

Susan: Ryan Hyatt…

Hiro: Here’s your invoice, Ryan Hyatt, now show me that this has been worth it. It doesn’t make any sense. And it’s not that we cannot talk about the benefits of the kinds of things that you do when you just know you have to do them, even though they make no, kind of, ROI sense, right? But you can talk about the benefits of it. Just because those benefits are not recognized by a patriarchal culture as being of value, doesn’t mean that they aren’t of value. So I think that part of what we do as women business owners is we start to change the conversation and place the things that we value at the top of the conversation, rather than bury it in the bottom, right?

Susan: Yes, absolutely, and I love how you talked about our patriarchal culture typically is not used to the things that women in business want to do. And so therefore, culture at large tends to discount things, conversations women want to have and deeper issues and spiritual topics. And I love that your whole business is about being sovereign and free around these things.

Hiro: Yeah, well I’m not advocating business as an exercise in non-profit…

Susan: Well that’s what I love about you also…

Hiro: Unless that’s what you’re into, you know. There’s a place for non-profits, but it’s not in entrepreneurship, right? The wonderful thing about business is that it forces you to become more human. It forces us into the muck and the grit of the day to day. You know, you don’t feel like showing up, but you show up anyway. You don’t feel like running this particular program at this particular time, but you do it anyway because you’ve made a commitment to it. You do it because your clients and your customers are depending on you and you do it because this is how you make your livelihood. So it gets you out of that, kind of, very precious thing that, I think, we as women tend to use as a way of sidelining our own drive and ambition and desire to make a difference, and it gets us into our humanity, you know, into dealing with money and power and transformation and collaboration and leadership and what we want our businesses to embody.

You know, what are the values that we want to bring into the world that at the moment are not primary values in the dominant culture? And how do we do it in a way that not only preserves our integrity and expands the conversation around values and integrity in business in the culture, but also in a way that brings profit without diminishing anybody else, you know?

Susan: I love how you just said that because, obviously, the whole focus of Rich Coach Club is to get women confident and comfortable about talking about making money because so often, what I have noticed in the self-help space is, if you are a woman who has figured out that money isn’t the root of all evil, that money is energy and that we can use money to help the world, to heal the world, as a tool, that we can absolutely follow our guidance and create things that are not typical in our culture and society and make money off of that. I think a lot of women are in either camp. They’re either in the, it must have direct ROI camp, or I’m spiritual and serving, therefore I cannot charge camp. And I think you and I are both in this space of, hey, we can do both.

Hiro: And it’s not only that we can do both. The reality is that if you’ve chosen business as your path of service and as your path of creative joy in this world, then you have to deal with money. If you aren’t willing to deal with money then you should be doing something different, you know. You can’t be in business and not come integrate relationship with money. I mean, the other thing is, of course, we’re not just creating money when we’re creating business. We’re creating a whole world. And what’s fascinating about that is the more cohesive the world of your business becomes, the bigger – not bigger in terms of size, but the more complex the vision that you can bring about and make into reality. So I had my 69th birthday a couple of weeks ago…

Susan: Happy belated…

Hiro: Thank you. But about a week before my birthday, I woke up just with this really clear, you know, one of those epiphanies that I wanted to establish a literary prize. Now, this has nothing to do with my business; it’s just something I wanted to do. And I wanted to have the first year, the inaugural prize, be for a manuscript of poetry. So I had this vision. I woke up at 6:30 in the morning, I was at my desk by 7:30. I contacted the rest of my team and said, “Can we make this happen by my birthday?” And they just all pulled together and within probably four or five days, everything was ready for us. So when you create a world in your business, it includes your team, it includes your allies; it includes the people who participate in the world of your business. And all of that becomes part of the collective power of your business to make something happen really quickly that can serve, you know.

Susan: I love how you said that. I did see the literary prize and I thought it was so fun. And when you create things from that place of service, people can’t help but want to give you money. It’s this interesting think of, like, the more you serve – I can’t remember where I read this, but somewhere I read that – I think it was Gandhi’s people said, “It takes a whole lot of money to keep him poor.” And because of that sense of alignment and service, that money is attracted energetically to that place. So when you create form a place of, like, listen, I just want to do this because I feel compelled to do it, I think that helps propel your message and your vision and your business so much further.

Hiro: I think what it does is it helps to build a well-rounded business, you know. We’re not singular beings. We’re multiplicities of beings within ourselves, right? So you are not just Susan Hyatt, hugely successful entrepreneur, very beautiful person, very beautiful woman, mom to two wonderful kids. You are so many things and if you truncate any aspect of yourself, you do not just yourself a disservice, but you are depriving the world of that aspect of you. And it’s the same with your business. There is a place for focus and purposefulness, but there’s also a place for serendipity and the unexpected and surprise and delight and adventure. All of those things are also part of the ecology of your business.

So I think the more that you allow yourself to play and trust that whatever it is that you’re doing – I mean, provided it’s not just completely self-indulgent. If I had, instead of creating the Deva Literary Prize, had created a monument to myself and put up a plaque with my name on it, it would not have… Not for moral reasons, but to create a statue of myself and put a plaque on it would not help me to embody any more of my soul’s potential than I already am. Whereas, to create a literary prize with the intention that whoever wins it gets our support in pitching that manuscript to publishers serves a larger purpose. It also serves the purpose of letting poets know that their work is valued and valuable. So I think that the choices that we make have to embrace all of who we are. There’s a reason that you take people to these beautiful places. You could do the same thing in Illinois, but you don’t. you go to these places because going there changes who you are and changes the people who come with you.

Susan: It really does. I often say the first evening we’re together at the opening dinner that, wherever we are, Italy or France or Thailand or New York, that that destination, Italy is your master coach and Italy has something that it desperately wants you to know. And so when people leave those retreats, most of the time, they are changed forever.

Hiro: Yeah, I mean, the spirit of each place has its own soul, and obviously each of these places has its own history and that becomes a significant partner in whatever it is that you’re offering, right?

Susan: Right. So what do you think when especially female business owners are struggling – when they come to you and you’re working with a client who is struggling to make money, what do you notice is the number one blocker for them? Is it that they’re not owning all sides of themselves, or what do you notice?

Hiro: It really varies, you know. I mean, it’s as individual as people are, but for women, it’s often this conflict between competing desires; what we perceive as competing desires. They aren’t really, but they seem that way. So one of the stories – and this comes up. Typically, women – because I only teach one group program any longer and other than that all of my work is private, so women who come to me are not struggling financially. But, when they reach a certain threshold, they’ve been making three million dollars a year growth and they’re set to make five, at that threshold of crossing over from three to five, it still brings up those same conflicts that may have come up much earlier in their career when they were struggling with having enough money, right? So the principle is the same thing. But the thing that comes up is this perceived conflict of being what women are allowed to be, being what women are identified as being, and being powerful, being successful, being wealthy. Having the power to create more complex things, things that have a larger impact, simply because that’s one of the things that money allows us to do. It’s that conflict, it’s ambivalence about power.

Susan: Oh, it’s so interesting. So I love it. I want everyone to really hear that; the money issues that high-level female entrepreneurs are dealing with are the same issues, they’re just going deeper into them, that they experienced at the beginning of their business. So I often think of – when I am dealing with different belief systems or flavors of resistance in my own life, it will pop up again and I’ll say, “I thought I was done with that.” But the reality really is that the theme will reappear and reappear, you just go deeper into it and resolving that within yourself before it lets go or you let go of it completely. It’s interesting. So a woman going from two to five million is still dealing with the concept of power, and identifying as a woman, like, what does that mean in terms of power and freedom?

Hiro: Yeah, I mean, part of the narrative is that if you are that successful, that you’re going to have to sacrifice your health, your relationships, your time with your family, your peace of mind. But those sacrifices are necessary and part of the bargain that you make with the devil that is money. So this is the story. This is the narrative. And as long as women are attempting to follow that patriarchal paradigm of sacrificing everything because nothing else matters except your ambition and what it is that you want to succeed at, women will always be ambivalent because, you know, all of our programming says nurture, attend, take care of.

So we can nurture, attend, and take care of small numbers of people. We can nurture, attend, and take care of a certain amount of money, but at each stage when we’re upping the game, that becomes overwhelming; that sense of, “Oh god, now I’m responsible for 200,000 people.” It sounds ridiculous, but that is the reality. That’s what comes up and we don’t want it. We don’t want to be working 24/7. We don’t want to be waking up at the crack of dawn and be at our desks by 5am and work until midnight and drop dead of a heart attack at 45, right? It’s just not on. We don’t want that. We know, as women, the values that we want to live by, but they are often the opposite of the values that are espoused in patriarchal culture, and particularly in the business culture. We have to come to a place of sovereignty in ourselves, enough to be able to say, “This is my business. I’m going to run it the way that I want to run it and nobody else gets to decide what success means for me.”

Susan: I absolutely love this because one of the things that over the years has come up is exactly what you’re describing, that women will say, “I don’t know that I want to be successful because with success comes…” exactly what you described, Hiro, this belief that I have to sacrifice home and family, I have to sacrifice my self-care, I have to sacrifice sleep, all those things. And so I typically have my clients fill out some worksheets and we work on, what does success mean to you? I mean, success to me is that I am finished for the day usually by 4pm, which I think in patriarchal culture, that’s ridiculous. I can remember when I worked my very first job in Washington DC at a PR firm. There was a group of us that shared a carpool and even though it was only 26 miles to get home, it would take us an hour and a half, and so we would leave the office at 5:30, which meant getting home by seven. But when we would get on the elevator at 5:30, there was always this guy that, as the elevator doors were closing, he would say, “Have a nice lunch.” Like the rest of us will be here all night, but goodbye to all the commuters, you know. And I remember deciding that that was not going to be the lifestyle that I led. And so, I do think that it’s interesting. There are popular quotes that say, like, you can have it all, just not at the same time; this whole notion of can you have it all or not for women. And it’s a really interesting conversation because I really feel like we get to decide and design what having it all even means.

Hiro: Yeah, and, like, who wants it all?

Susan: Right, that is a good point…

Hiro: Honestly, who wants it all? I mean… I cannot imagine… It’s like an introvert’s nightmare to have it all.

Susan: I’m actually an introvert. I don’t know if you knew that about me.

Hiro: I do know that about you. I don’t know how I know that about you, but you have a kind of integrity that I think comes from inner reflection and whether that’s a trait of introversion or simply something that you do, you do it, so I should know it.

Susan: Well thank you, yeah, I mean, it is an introvert’s nightmare. You know what else is an introvert’s nightmare? IKEA is an introvert’s nightmare. Sorry IKEA. And Eataly – I don’t know if you’ve been inside an Eataly, which is – okay, so there’s an Eataly in Naly, which is – okay, so there’s an Eataly in New York City. I think there’s one now opening in the LA area, maybe one in Boston, but it’s like IKEA with Italian food. So you go in and it’s the same kind of concept. There are all these different little restaurants, like I’m going to go to the meatball stand and have meatballs or I’m going to go over here to the olive oil section, or I’m going to watch them make fresh pasta noodles. And I didn’t realize what it was. I had just everyone – and I know a bunch of you listeners are going to email me about this, your love for Eataly; it is a fabulous place. But if you are an introvert and you do not know that it is the IKEA for Italian food and you think you’re walking into a nice Italian restaurant… I walked in there with my husband and we got on an escalator. This thing is three or four stories tall. And I said, “I am in hell.” Like, I was expecting a quiet, intimate – I don’t know what I was expecting, but get me out of here.

Hiro: Yeah, and you definitely don’t want your business to turn into an Eataly.

Susan: Yes, that’s what I was going to say. Like, for business, it’s really easy for that to happen as well. You’ve got to decide. If you’re talking about the soul of your business, it might not be Eataly.

Hiro: Yeah, unless it is, you know. But if it is, you’re probably a different person than you or I.

Susan: Yes.

Hiro: But it is so important to know before you even think about starting a business, it’s so important to know what you believe, what you value, because you are making a world and that world affects you and it affects everybody who is part of it who potentially can become part of it. So if you are kind of just randomly throwing things out there without knowing what you believe, then there’s no cohesiveness to it. And eventually, you may have a certain degree of success, but it will come at a really high price.

Susan: So well said. So with that, I have a final question for you that’s more of a fun question. But we have way, way too many old white men’s faces printed on our American currency, so whose face would you love to see printed on a dollar bill in the future.

Hiro: On an American dollar? You have to remember, I’m Canadian. American money confuses the hell out of me because it’s all exactly the same. It doesn’t have different colors. The $100 bill looks exactly like the one dollar…

Susan: It’s so boring, isn’t it? It could be Canadian as well. You know, Ryan Hyatt’s up there in Montreal now, so I should be concerned about it as well.

Hiro: Who would I want on there? I would want an image Gaia, of the earth, so that the connection between what we do for money and how we treat the earth is really obvious.

Susan: Oh my god, that is such a brilliant answer, of course, from you. I love it. So let’s tell everybody, of course, they can look at the show notes and find out, but if people want to learn more about you, what’s the best place for them to experience you? Your website, Facebook, both?

Hiro: Both, yeah, you can go to hiroboga.com – I have a ton of free resources on my website. Or you can go to my Facebook business page which is /hirobogainc, and again, there are a ton of free resources there as well. I post something several times a day that is useful, I hope, or inspiring, or both. And same with Instagram. So come find me. Take advantage of everything that the world of my business offers and I’d love to hear from you. So if you have questions or you want to talk about something, just email my team at support@hiroboga.com and we’ll talk.

Susan: Thank you so much for your time today. As usual, you are a delight and a wealth of information.

Hiro: Thank you, Susan.


What an awesome interview, and I’m so grateful to Hiro for spending some time with me and all of y’all. Alright, so throughout this episode, we’ve been discussing the difference between really working versus just staying busy, and I have a quick recommendation for you.

Block Site is a free tool that you can add to your internet browser. Google Block Site for Chrome or Block Site for Safari, for Firefox, for whatever browser you use – you install it. It takes like two seconds, and then once it’s been installed, there’s a tiny icon that appears in the upper right hand corner of your browser. And then, if there are certain websites that are super distracting or a big-time suck for you, you can block the site; hallelujah.

You just click the little icon and boom, it’s blocked. There are different options you can choose. Like, for instance, you could make it so that you have to enter a password to unlock it. And this can be good if you want to block certain sites from your kids, by the way. So maybe you want to block Facebook for five hours each day so that you can focus 100% on your real work with no distractions. Or maybe you want to block Youtube because once you start going there, you go down a rabbit-hole and before you know it, the whole day is gone. Cat videos and Beyoncé videos, oh no, what happened?

Using a tool like Block Site can be a good way to keep your attention focused where it needs to be. Alright, that being said, if you find that you’re really struggling to stay focused on your real work even after installing Block Site and doing a dozen other things, then it’s important to do some investigating and see what’s really going on inside your mind. Are you having a big wave of perfectionism and self-criticism?

Are you thinking thoughts like, “It doesn’t matter how hard I work, I will never be a successful business owner and I will always be bad with money…” Yikes. Alright, hit the brakes. It’s time to stop that negative thought and turn it around because it’s simply not true.

So this week, I encourage you to block sites and other distractions that are stealing your time and energy, and, just as importantly, block thoughts that are stealing your positivity and your passion. Block all that stuff. It’s a block party and you are invited.

Okay, once the bad puns come out, that’s when you know it’s time to wrap this shit up. So thank you for listening to today’s episode. I hope you’re feeling motivated to do some real work. I’m telling you, it’s amazing. I have had clients who were convinced they’d never make money as a coach and they were on the brink of quitting coaching. But after committing to doing 30 or 40 days of real-ass work, the whole ship turned around and they were like, “Whoa, I’ve got client bookings and deposits rolling in and my programs are filling up. Oh my gosh, yay.”

So yeah, real work, it really works. So get going and have an amazing week.

Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to shyattagency.wpengine.com/rich where you'll find a free worksheet with audio called Three Things You Can Do Right Now To Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.

This worksheet makes finding clients feel so much simpler and not so scary. So head to shyattagency.wpengine.com/rich to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at shyattagency.wpengine.com. See you next week.

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