September 30, 2019

RCC 58: Be Bold and Own What Makes You Unique, Valuable, and Amazing

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Think back to your childhood and – bear with me – the things adults said to you that made you feel like you were wrong. Maybe your report card said that you liked to talk too much and needed to quiet down. Maybe you wore weird outfits and were told to dress more normally.

The things authority figures say have a way of sticking with us many years later. And many of us have been discouraged from letting our freak flag fly, even though that’s what makes us special. The things that teachers told me I needed to curb when I was little – “She’s too outspoken, too loud, and has no respect for authority” – are what I get paid really well for today.

In today’s episode I want to inspire you to embrace what makes you unique and valuable. Just like me, you’re made the way you are so that you can do something exceptional. As you listen to this episode, I want you to fill in the blanks:

I’ve been told that _____ is not okay, but actually it’s one of my biggest strengths, because it means that I ______.

What do you bring to the world that’s special, needed, and amazing? Lean into it – people will thank you!

Be sure to check out – our new Money Magazine is available there and packed with features, interviews, and other great info about how you can make tons of money and have a great time while doing it. 

What You’ll Learn from this Episode:

  • Why the criticisms we receive in childhood can still affect us when we get older.
  • A useful reframing technique for criticisms that discourage you from being yourself.
  • What letting your freak flag fly will do for you and your business.
  • How you can start embracing what makes you unique.

Listen to the Full Episode:

Featured on the Show:

  • Join me in San Diego, finish 2019 on a high note, and plan for an even more amazing 2020. Learn more about Finish Strong 2019!
  • Sarah Seidelmann
  • GO! Podcast
  • Want the advance info about my Masterminds? Email my team at and they’ll hook you up with all the details about which masterminds will be opening up this year!
  • Join my Facebook group exclusively for coaches here. When you do, you’ll get our new Money Magazine, with tons of features on how to make serious bank (while having fun along the way)!

Full Episode Transcript:

Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey.

Hello, Rich Coach Club peeps. Welcome. Today, I want you to flashback to your childhood. Time-travel backwards and think about things that grownups and authority figures said to you back then. Did people tell you you’re too quiet or maybe too shy, too loud and chatty – that would have been me – too energetic, too lazy, too rigid, too unfocused, too this, too that?

Did people consciously, or unconsciously make you feel like something was wrong with you? Yeah, me too. Here’s a reframe that changed my entire life; everything that’s wrong with you is actually what’s right with you.

That’s right, everything that’s wrong with you is actually what’s right with you. I learned this from my friend and colleague Sarah Seidelmann. She’s so amazing and always promotes following your feel-good. And it was the way that Sarah said it in that way that all of a sudden, like a Rubik’s Cube in my mind, things just clicked within me.

All of those things that you got punished, scolded, or shamed for in the past are actually your superpowers. Those wrong things are the quirks and qualities that make you you. So it’s time to honor them instead of hiding them.

So we’re going to talk about being bold by owning what makes you unique, valuable, sexy, and flat out amazing today. And I’ve got some fantastic tools for you to take what you were told was wrong with you and own it as what’s absolutely 100% right with you.

Here’s your two-minute pep-talk for the week. This is the part of the show where I share some encouragement and inspiration to get your week started off right. And I try to keep things to 120 seconds or less.

So our topic today is being bold by owning what makes you unique and valuable and flat out amazing. You may have heard me tell this story, if you’ve attended any of my webinars or Facebook lives, but back when I was in the second grade, I had a teacher who wrote on the back of my report card.

Now, I’m dating myself here, but how many of you remember report cards that were like that thick almost cardboard that was printed on front and back and folded over?

I went to Catholic school, and in addition to the grade section of the report card, when you flipped it over, there was the back side that give you a report or a grade on your conduct. So there was a grade, and then a conduct report. And what’s interesting is that I was always an A-B student, always did really well in the subject at hand.

But when you flipped it over to the conduct side of it, my teacher sometimes had a lot to say. And my second-grade teacher actually wrote that she was concerned for my future because I lacked self-control. I talked too much. I had a lack of respect for authority and I found – my mom saved for me, in a big, big bag, she saved all sorts of old photos and report cards and I was going through them one day and I found it and it really stopped me in my tracks because, number one, Mrs. Schoff, I’m doing alright. You didn’t have to be concerned for my future.

But number two, it was really interesting to look at a traditional strict schoolroom setting and how everything that’s right with me, my outspokenness and being talkative and really challenging the status quo, everything that I’m paid a lot of money to do now, back then, that was labeled as wrong. And my teachers worked really hard to try to get me to tone that down.

Imagine if that had been lost. Imagine if I had just decided to let them beat that out of me. So I want you to think about one thing that you were scolded or shamed for as a kid, or even something that you were shamed for recently as an adult. And then I want to challenge you to flip it around, reframe it, and say to yourself, I’ve been told that blank is not okay, but actually, it’s one of my biggest strengths because it means that I blank.

Okay, I’m going to repeat that. I’ve been told that blank is not okay, but actually, it’s one of my biggest strengths because it means that I blank. So, for example, I’ve been told that being loud and outspoken is not okay, but actually, it’s one of my biggest strengths because it means that I’m a kickass public speaker and a controversial coach who stirs up important conversations.

I love the fact that I’m outspoken because passive women rarely change minds, change lives, or change history. So I want you to fill that blank out for yourself.

You know, if you’ve been told that you’re too something, I guarantee you, you were made that way so that you could do something exceptional. And so it’s my opinion that whatever you’ve been shamed for is your superpower. And I would love to hear what those are. Tag me on social media or email us at and let us know what you were shamed for and how you can see that that’s actually a superpower.

Now we’re moving into the part of the show where I give shout-outs to you; shout-outs to listeners, clients, all the wonderful people in my business community. And today, I want to give a shout-out to somebody in Dallas. They call themselves Author Dallas.

So, Author Dallas says, “Susan illuminates what is possible. I’m a major fan girl of Susan Hyatt…” Thank you… “Her cheerful positive can-do motivation is coupled with serious no nonsense badassery that doesn’t put up with any excuses. What a powerful combination. I used to love listening to Susan’s Go Podcast to get my week started off on a high note, and when I first heard that she was ending the podcast, I was majorly disappointed, until I started listening to Rich Coach Club. Wow. Susan took podcasting to the next level. She inspires me to no end, not only by the incredible work she does in the world, but also by the authentic person she is. You know how some people light up a room? Susan lights up my ears each week with her illuminating thought-provoking informative and always inspiring podcast. You don’t want to miss this podcast.”

Holy cow, what an amazing review. Thank you so much, Author Dallas. Alright, that’s my shout-out for today. And hey, if you have something to say about this show, go ahead and tag me on social media, send us an email, or post a five-star iTunes or Stitcher review or wherever you listen to podcasts. Leave us a review and you might hear your name on a future episode. I love giving shout-outs to people in my community, so holla at me. Thanks for the love; I love you right back.

So, we’ve been talking about being bold and owning what you’ve been told was wrong with you as what’s 100% right with you. Here’s an example. So years ago, gosh, maybe it was 2015, I spoke at a coach’s conference.  And I always entitle this story Who is That Woman in the Leather Pants? Because there was a coach who spotted a woman walking into a conference and her eyebrows were scrunched together with disapproval.

“Leather pants, here? This is a conference for life coaches and personal growth industry professionals. Those pants are not appropriate,” Bonnie thought to herself. And she eyed that woman again, long blonde hair, heels, way too sexy for a professional gathering like this one.

Then things got worse. That woman got up on stage and it turns out she was delivering that hour’s workshop presentation. Oh great, Bonnie thought to herself, wondering why she allowed her friend to drag her to this. She silently judged that lady in the leather pants wondering what on earth this silly workshop was going to be about. How to slither into tight leggings? Stiletto strutting 101?

And then that woman started to speak. And as you might have guessed, that woman was me. And the topic of my workshop was fly your freak flag. I told the story of how I used to feel totally stifled and repressed in my previous career and how I used to wear beige suits and blazers because I thought that’s how I was supposed to look and how I kept my hair a certain length because I thought that’s how good moms looked and how I lied to myself and stuffed down my feelings with food and felt terrified about people seeing and knowing the real me, how life coaching changed my life and today I believe it’s so important to reveal who you really are in life and business.

And by the end of the workshop, several women were crying and Bonnie was my newest biggest fan. And Bonnie has become a long-term client and fervent supporter. And recently, she told me the story of how she reacted when we initially met back in, whatever, 2014, 2015 maybe. And we both laugh about it.

So with a story like this, you can see that when you’re brave enough to fly your freak flag, some people will instantly be attracted to what you’re doing. Some people won’t. Some people might feel confused at first, but you never know, later they might become your biggest fans.

Bottom line, owning your superpowers, flying your freak flag, good moves. And honestly, what’s the alternative? Repressing yourself for the rest of your life? No thanks. Flying your freak flag can mean wearing leather pants, like I did at a professional conference, or wearing a wild feminist T-shirt to the PTA meeting, or wearing red lipstick or a backless dress just for you, or writing a blog post to share a part of your story that you’ve never revealed before or making a donation to the ACLU and telling your social media friends all about it, or sharing your political opinions, taking a strong stance on anything really.

There are a million and one ways to wave your freak flag, so don’t hold back. The more proudly you wave your freak flag, the faster you’ll magnetize the right types of people into your client roster, into your community, and into your life. Sure, some people are going to judge you. Let them judge away. Meanwhile you’ll be having the most fun rocking your signature look, speaking your mind, owning the room and using all of your captivating bold feminine power.

You know what they say; freaks have more fun. And in business, I’ve found they have loyal diehard fans and earn more money too. That’s why I’m not retiring my leather pants any time soon. I fully intend to wear leather into my 80s, not even kidding, #makeascene, #leatherpantsforlife, #waveyourfreakflaghigh.

And hey, if you want to surround yourself with women who talk about ideas and business strategies and money and not gossip about other people, if you want to come somewhere where we celebrate flying your freak flag, where we celebrate everything that’s right with you, get on a plane and get to San Diego this weekend, October 4th through the 6th.

Clear your schedule, cash in those airline points, get yourself to sunny California for this event. This weekend will leave you feeling ignited and blazing for months afterwards. So we have, in the show notes, how to get your ticket and how to treat yourself to an early holiday gift. See you there.

Thank you for listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to where you'll find my brand-new money magazine. Now listen, we designed this magazine to be entertaining, educational, and help you make serious bank.

So you can download the magazine, there’s a money quiz inside, there’s an interview with one of my favorite clients who went from making no money and being served eviction papers, to making over six figures in a very short amount of time. So the magazine includes that feature, lots of resources to help you do it, lots of resources about creating wealth and investing money.

It’s pretty robust, y’all. So head over to to get that magazine. And you’ll also find a link to join my free Facebook community, especially for coaches called Rich Coach Club. So bring your coaching practice and your income to the next level at See you next week.

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