Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey.
Hey, hey, hey coaches. Have you ever achieved a really exciting goal like maybe you’ve had a super successful month, your best month ever, you earned more money than ever before, or you lead a coaching program that just goes incredibly well and when it’s over, you wonder, was that just a fluke?
What if I can’t do that again? Do you ever notice yourself have those kinds of thoughts? Feeling like somehow your success is just a fluke, an accident, a one-time thing, definitely not something that you think you can replicate again and again?
This kind of doubt is really common, especially as you gain traction with your coaching practice and start to achieve bigger and bigger goals. Today, we’re going to talk about this situation and I’ve got some thoughts for you because the thing I really want to invite you to understand is whatever victory you’ve achieved, there’s more where that came from. You can absolutely do it again. Okay, let’s get on with this episode. Here we go.
Okay, so as you may or may not know, depending on how long you’ve been listening to this show, I’m a master certified coach and business coach and I run a couple of programs where I help women build their dream business and make a lot of money.
Recently inside my programs, I had a few clients who had their best month ever. Capital letters on that. One client had her highest earning month of all time. Another client had a really ambitious enrollment goal for one of her own programs and she reached that number. Another woman had a major media appearance that she thought was a long shot.
What’s interesting though is what happened next. So right after achieving this exciting victory, nearly all of these women experienced a wave, tsunami of self-doubt. They felt like okay, I just had an amazing month, that’s great, but what if I can’t do it again? Sure, maybe I can earn that kind of money once in a while, but can I do that consistently, month after month?
A few of my clients felt this nagging worrying voice and felt like, what if my success is just a fluke and I can’t replicate it? One woman even started wondering, maybe I should go back to my old job just to be safe? Mind you, this was a job she hated and here she is considering going back.
This was a woman who had just had her best revenue month of all time. This just goes to show how whackadoo our brains can be. You’re succeeding more than ever and your brain’s like, you suck, you should quit your dream and go back to that profession you hated.
It’s totally illogical but this happens all the time. And I can totally relate. I’ve experienced these kinds of doubts numerous times throughout my career and I still do. Because it’s something that many coaches call the upper limit syndrome or upper limiting. I don’t know if y’all have read The Big Leap. You should. Go read up on upper limiting in The Big Leap.
It’s when you shatter a glass ceiling, you do something you’ve never done before, it feels amazing, but it also feels scary and unsettling. It’s like you’ve rocketed into the sky and now the stakes are higher and you’re vulnerable in a whole new way. It’s new terrain, it’s unfamiliar.
And sometimes, your brain starts cooking up all these doubts and insecurities, which can be really overwhelming. I had a major moment of upper limiting, gosh, how long ago was it? Was it like, 15, 18 years ago? 18 years ago, back in the olden days when I was a real estate agent.
And I was a new agent and I burst into the marketplace with tons of energy and drive, and pretty soon I become one of the top sellers in my company. And then at the culmination of the year, there was this award luncheon, and all the company realtors were there and I got this rookie of the year award and they handed me this fancy plaque and everything.
I went up, I accepted my prize, I walked back to my table, but instead of feeling victorious and excited, I started feeling really uneasy. And later that afternoon, when we were back at the real estate office, I was in the reception area kind of standing at the snack counter and one of my rest estate buddies came over, an older real estate agent who I really respected, and he asked, “Hey, what’s up? Are you okay?”
And I blurted out that I was proud of myself for being a top seller in the region, but am I going to be able to do this again? I was really worried that I had peaked in my first year and maybe it’s just all downhill from here. And I said to him, “What if I can’t do it again?”
And he listened and he kind of chuckled and he said, “Susan Hyatt, of course you can, of course you can do it again. All entrepreneurs do that to themselves. They all think this was a fluke and they’re not going to be able to do it again and you just do it again.”
And there was something about the tone of his voice, he was just so calm and sincere and kind, and it really made an impression on me. And I left the office feeling like, you know what, maybe he's right, maybe I can do it again. And I did.
I established a very successful career as a residential real estate agent and though it definitely wasn’t my dream career, and even though I ultimately decided to leave and start my life coaching business, even though I was a top selling, high earning agent year after year, I did it again and again and you can too.
So I’m going to share with you exactly what I told a few of my clients recently and I hope this helps you out. Let’s say you’ve just achieved something wonderful. You made $5000 in one week. You made $5000 in one hour. You made $5000 in a minute. I don’t know. Or you got 15 clients to enroll in your program, or you got yourself featured in the media or interviewed on a big old podcast with a huge audience.
Whatever the exciting victory was, I want you to think about the series of actions that led up to that event. What were the specific actions that contributed to your success? What were the specific behaviors? What were the thoughts you chose to think?
In other words, what specifically did you do that led to this victory? Really think it through and get specific. Did you make 200 phone calls? Did you personally email 20 colleagues to provide info about your project and ask for support? Did you send 10 newsletters to your mailing list? Did you post on social media every day 30 days in a row, promoting your work and sharing from the heart?
Did you tune into your clients and really drill down into what they need most right now? Did you do something courageous that you ordinarily don’t do? For instance, did you ask people to hire you instead of kind of waffling and dancing around the question?
What else did you do? Did you take really good care of yourself mentally and physically so that you came into each workday feeling powerful and clear and ready to rock? Did you hire a coach who held you accountable to your goals? Listen, if you want to get in with me for 2021, hop on it. I’m almost full.
What specifically did you do? What were the ingredients that led to your success? Whatever you did, whatever it was, you can do it again. This is something I spend a lot of time helping my clients figure out. What works well for you, what were the power moves that led to those results? How can you do those things consistently in an efficient and systemized way week after week?
Once you put systems in place, repeatable systems, that’s how you make success not just possible or likely, but inevitable. To give you an example, back when I was a realtor, I knew that if I handed my business card out to 50 people a month on average, five of those people might reach out to me to inquire about buying or selling a house.
So over time, I could clearly see handing out those business cards equals five clients. That’s the system that works and that’s a system I can replicate over and over. Whereas today, I don’t even know where my business cards are. The world’s really different.
But I know that if my team and I schedule 50 phone calls with potential clients on average, about 20 to 30 of those people end up hiring us after the consult call. So again, we can see a direct correlation between action and result.
If we work on getting at least 50 calls scheduled, that means we’ll wind up with 20 to 30 wonderful new clients, pretty much every time. We’ve repeated this so many times that it’s no longer a big mystery. It’s a tested system that delivers pretty predictable results.
When you look at your coaching business from this perspective, it really takes a lot out of the confusion and guesswork. Takes that all out of things. So instead of spinning in anxiety, wondering how am I going to make money, or what if I can’t do this again, try to get specific about the action steps you need to take.
The action steps that lead to good results in the past will probably lead to some pretty good results in the future. And of course, throughout the years, there will be moments when your systems need to change. So maybe you used to find clients by doing face-to-face coffee dates, but now there’s a pandemic, hello, you can’t do that. So you need to find a new approach.
Sometimes we outgrow old systems and have to build new ones. But I think you’re getting my point here. When you succeed, ask yourself how come? Why? What exactly did I do that led to this victory? Write it down, make a list of whatever you did, and then do those things again.
Replicate your actions to replicate your success. Whatever excellence or brilliance or riches pour out of you, you can do it again and again and again. Your genius is not a finite resource that flows out and then dries up. You are infinite. There’s more where that came from and you can do it again.
It’s time for community win. So this is the part of the show where I share wins and victories and brave action steps from my clients, from members of my mastermind groups, and members of the Rich Coach Club Facebook group.
So today I’m going to do something a little different. I’m going to read off a whole string of wins. We’re going to start first with Zoha Abbas who made this beautiful list, she’s like, “I made more money this year than I ever have since deciding to start a business in 2016.” Hello. She’s like, “I’ve had some of my best months in business during a fucking global pandemic while everyone was shouting about how nobody is spending money. Tell that to the clients who just spend thousands of dollars on my expertise.”
Yes, yes. She also said, “I worked so hard on my mindset this year and I can see the tides turning because of it.” That is what I’m talking about, Zoha. Kelly Schafer’s like, “Hey, I’m celebrating making $1600 in 24 hours on complete passive product income.” Hello, amazing.
Sarah Kennedy, she’s celebrating showing up. She’s like, “I have not only continued to grow my list while having COVID, I’ve managed to send more emails and make more contacts than I have in months.” So freaking amazing.
And then Alison Begor, she was like, “Hey listen, today I’m celebrating growing my Instagram following by 25% in November, sending pitches to 44 podcast and booking four, and growing my email list by double since October 1st.” That is amazing. Amazing. All of those wins during the time of COVID.
This is what happens when women come together in community and celebrate each other and lift each other up. So if you’re interested in joining a community like that, we’ve got info in the show notes about how you can get started with us right away.
Alright all you Rich Coach Club podcast listeners, do you love this show? Have you gotten a boost in motivation from this show? Has it shifted your attitude or helped you make more money? If you love this show, I am going to bribe you to go leave me a review on Apple Podcasts or Stitcher.
My team and I read the reviews and we’re currently sending out actual crowns to people who submit a review and then let us know about it. So I’m going to share a review from CarolineCaroline. She entitles this one, “Becoming decisive in 10 minutes with Susan.”
“I’ve been feeling indecisive lately with my coaching business, having niche drama. You know where you sway back and forth between different niches and then feel stuck, not being able to move on to creating an offer or program or marketing until the niche has clarity? Even my vision board felt unclear and I thought the universe was confused with me too. 10 minutes into today’s episode called How to Make a Decision Quickly and Confidently, I felt a shift of energy and clarity. Yes, indecision is such a waste of time. I’ve made my decision and I’m ready to move on. Thank you, Susan, for calling out my uncertainty and fears.”
CarolineCaroline, I’m proud of you. And listen, I’m proud of all y’all listening too. If no one’s told you yet, you’re cute, your butt looks good in those jeans, and we welcome you at Rich Coach Club. Thanks for the love, I love y’all right back.
Okay one more thing before we wrap up today’s episode. Don’t you go nowhere until I tell you this. Time whirls by so quickly and it’s easy to skim right past your achievements and literally forget all the beautiful things you’ve done. Now recently, I sat down and made a list of everything I produced and created and delivered into the world in 2020 with the help of my team.
In the last year, we released 52 podcast episodes like this one into the world, along with 52 blog posts and newsletters too. We created 12 free classes and experiences for my readers, listeners, viewers, for my community. Free.
I ran over six different coaching programs and touched the lives of over 1000 women and girls. I think that number’s low. I think it’s higher. We kept 10 employees on the payroll despite COVID-19 challenges and despite all kinds of pivots and obstacles that I have never encountered in business before.
I stayed really consistent with my fitness and self-care routine even though I couldn’t go to the gym, I did it in my basement, I did my Peloton, my routines were upset for a little bit, but stayed consistent. And I managed to drag my ass out of bed on days when all kinds of drama was happening behind the scenes with my family and everything just felt like too damn much to handle.
When I took a moment to review the whole year and take stock of everything I’ve survived, everything I’ve created and done, it was staggering. It felt powerful to see it all written down. It really puts things in freaking perspective.
So I encourage you to make a list of your wins from 2020 and I bet if you take the time to reflect on this, it would be a stupendously long list, much longer than you think. Do it. Write down everything you created, regardless of how many people purchased it or saw it or commented upon it. Write down everything you wrote or recorded or produced and brought into the world, big and small.
I didn’t even mention we produced four freaking magazines. I’m going to put the link in the show notes. Y’all need to see the latest magazine by the way. Okay, back to you. Write down all the ways in which you showed up for your clients, for your colleagues, for your community. Write down your professional wins and personal ones too.
The ones that nobody ever sees. The stuff that doesn’t get posted on Instagram, the stuff you do when no one is watching, when nobody’s there to congratulate you. Make your list and take a moment to really let it all sink in. Take three deep breaths, take a moment for yourself.
You did that. You did all of that. And let’s be clear, this is not a competition. This is not about comparing your list to someone else’s and feeling like, oh, they’re so accomplished and you’re not. This is about acknowledging what you did and who you are.
You’ve done so much. I want you to fully celebrate all that you’re created out of the mess of 2020. You survived a lot. We all have. You turned chaos into gold and as a coach, you added beauty and hope and strength to the world. Whether you served one client this year or thousands, you touched people’s lives and that’s a big deal. I am so proud of you and I hope you are proud of you too.
Thank you for listening to today’s episode and I hope this episode gave you some good things to think about. Remember, the next time you experience a victory in your coaching practice, instead of asking yourself, what if I can’t do that again? A better question would be, what did I do that led to the success? What specific action steps did I take and how can I replicate those steps again?
Replicate your actions to replicate your success, whatever it was, you can do that again. Have an amazing week and I’ll see you next time.
Oh, one last thing. Are you trying to grow your coaching practice? Probably if you’re listening to this podcast you are. You want more clients, more enrollments, a lot more money coming in the door? You want to generate more money while working way more efficiently? Working smarter, not harder?
If that’s what you want, then you should definitely check out my Quickstart program. With Quickstart, there’s no big time commitment. You don’t have to commit to working with me and my team for six months or a whole year. It’s a quickie. Quick but potent. You’ll get exciting results in a short amount of time, more money coming in the door, more momentum too.
That feeling like, wow, things are happening now, my business is clicking into place. It’s the best feeling ever. So check the show notes to learn more about Quickstart and sign up. Our next group is actually starting I think the day after this podcast releases, so go check it out and join Quickstart. If you’re too late for that, get the info on On the 6. Bye.
