October 15, 2018

RCC 8: What’s Your Motivation? With Molly Mahar

Subscribe via iTunes, Stitcher, Google Play or RSS

It can be tough to cut through the daily grind of running a business and get in touch with our true motivation. Why do you do what you do? Is it for money? Prestige? Power? Building community? It’s crucial to know what makes your business tick.

In this week’s interview, I chat with Molly Mahar, the founder of the online community Stratejoy, about what motivates her, which aspects of her business she loves the most, and how it’s felt to reclaim many aspects of her operation. For Molly, money is important, but it’s not what makes her excited to get up in the morning!

Molly is an entrepreneur, mama, and adventurer who teaches women how to reclaim ownership of their lives, truth, and joy. You can access her free training on the 21 Life Skills of the Reclaimed Woman, connect with her via Instagram, or join her for a live online Circle.

Starting and running a lifestyle business is challenging, but this episode is such a great example of what you can achieve when you stand by your business vision. Molly’s focus on bringing joy and transformation to her clients’ lives while having immersive, fun experiences on the way is a truly revolutionary way to make a living. If you’re motivated by making money in your business, that’s great — but even if you’re not, you can be wildly successful, too!

Coaches: If you want to build your dream coaching practice, significantly increase your income, and finish 2018 on a high note… get yourself to this event. Learn marketing and communication strategies that you won’t find anywhere else. Meet fellow coaches. Spend time with your tribe. Get your next million-dollar idea. Leave feeling on fire! Learn more and book yourself IN here!

What You’ll Learn from this Episode:

  • How Molly bounced back from hearing an idol doubt her business idea — when she was only 6 months in!
  • Why it’s so critical to stick by your own vision for your business, rather than succumb to every outside opinion.
  • How Molly discovered she’s not motivated by making money and what she’s really driven by.
  • How she finds her clients and how she may change tactics moving forward.
  • The program Molly loves but has had to cut from her lineup to make room for new projects.
  • How she realized she didn’t enjoy being in charge of a big team and how she streamlined her operation.
  • The very best investments Molly has made for her business.
  • How to break down the belief that to be successful, we have to follow a typical, sacrificial, patriarchal business model.

Listen to the Full Episode:

Featured on the Show:

Full Episode Transcript:

Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode number seven, here we go.

Here’s an interesting question; when it comes to running your coaching practice, what motivates you? In other words, why bother running your coaching practice and why bother running a business of any kind, for that matter? Why bother scheduling appointments with clients and sending out all those emails and doing your newsletter and your social media posts and all the other stuff you do to keep the wheels turning? Why bother with any of that stuff?

You’re doing all of this stuff for a reason, so what is that reason? What’s your motivation? This is our main topic for today’s episode; motivation. Because, if you’ve got 10 coaches in a room, all 10 coaches might be motivated by really different things, so it’s important to understand what motivates you specifically so you can stay focused on your personal flavor of motivation and design your coaching practice accordingly.

Once you do this, it boosts your energy levels so much and it really takes you into a new level of success. You become an unstoppable force. Without further ado, let’s get into today’s episode. First, as always, we’re kicking things off with the segment that I call your Two-Minute Pep-Talk.

Here’s your Two-Minute Pep-Talk for the week. This is the part of the show where I share some encouragement and inspiration to get your week started off right. And I try to keep things to 120 seconds or less.

A moment ago, I asked, what motivates you? And when it comes to your work, are you motivated by money, prestige, influence, power? Are you motivated by excellence, mastery? Do you want to feel like you’ve honed your skills and you’re truly great at what you do and the top 1% maybe? Are you motivated by connection, feeling a sense of belonging, like you’re part of a tribe? Are you motivated by service?

Or maybe, you’re motivated by freedom. Maybe, for you, the whole point of running a successful business is so you can create more freedom in your life; the freedom to spend time with your kids, the freedom to take a spontaneous vacation just because you feel like it, the freedom to travel and work from any location in the world and not feel shackled to a particular office or cubicle.

If you’re not totally sure what motivates you, here are some different questions that might help you get a bit clearer. What are some situations in your work, in your coaching practice, that make you feel seriously excited; situations or moments that make you feel so stoked, so turned on, so happy? Is it the moment when you look at your PayPal account and you realize you’ve had your best month of sales ever? You see those dollars all stacked up and you’re so freaking excited?

Then that’s a clue that you’re strongly motivated by earning money, which is great, hello, me too. That’s why I started a podcast called the Rich Coach Club. Or maybe, is it that moment when you learn that you’ve been nominated for an award, you’re going to be featured in the local newspaper and you’re invited to attend a swanky event honoring your work as a coach?

Maybe the idea of being publicly acknowledged makes you feel so excited. Then that’s a clue that you’re strongly motivated by prestige, or maybe mastery. You want to achieve a very high level of success in your field and you want to be recognized for it.

Sometime today, lay down on your bed or on the floor and close your eyes, and with your eyes closed, visualize a situation that feels really wonderful to you, like the best thing you could possibly imagine; a peak experience, something you crave so much. Relax, breathe, don’t try to force anything, just see where your mind goes. And what do you see and what do you crave?

Is it a special quiet moment with your kids where you’re making dinner together? Is it seeing $500K in your bank account? Is it stepping onstage to accept an award? Is it something else altogether?

What’s the moment or situation that you crave? Whatever it is, it’s probably a big clue about what motivates you. And hey, I want you to know, that beautiful moment that you visualized, you can have it. Or, you can have something pretty close.

Like I always tell my clients, if you crave it, then you can create it. Whatever you want, whether it’s money, more influence, more freedom, more of whatever you crave, it’s yours for the taking. Set your mind to it. Make your plan. Take that first baby-step today and another step tomorrow and start creating exactly what you crave.

Now, we’re moving into the part of the show where I give shout-outs to you; shout-outs to listeners, clients, all the wonderful people in my business community. And today, I want to give a shout-out to the amazing Tracey Carruthers.

Tracy posted in the Rich Coach Club Facebook group, “Hey, Susan, I loved the episode with Alexandra Franzen. Emails from her are consistently amazing and so full of good stuff. And when she spoke about doubt and comparison, it really resonated. As I rebound from being sick, I’m fighting so much self-doubt and confusion. Listening to you two talk about it gave me fuel to break free.”

Tracey, that absolutely warms my heart. Thank you for taking the time to listen and thank you for taking the time to post about it in the Facebook group. We have got your back. So that’s my shout-out for today. And hey, if you have something to say about this show, please send an email to my team or post a five-star iTunes review about the show, or post something on social media and you might hear your name on a future episode. I love giving shout-outs to folks in my community, to holla at me. Thank you so much for the love. I love you all right back.

It’s time for an interview. So this week, we’re chatting with Molly Mahar, the founder of a company called Stratejoy. I loved my conversation with Molly and I learned something very interesting about this woman. Molly is not strongly motivated by money, and yet, she runs a profitable successful business.

So we talked about how she manages to do this, like, dude, how do you run such a successful profitable business when you’re not super motivated by money and how do you manage it all? Molly had some really interesting perspectives on this, and she also has a great story you’re going to want to hear about this one time, several years ago, when she explained her business vision to a mentor on a stage and her mentor basically told her it wasn’t a great idea and, probs, wouldn’t work; yikes.

Molly was crushed, but she decided to believe in her vision and march forward anyway. So I don’t want to give too much away, but let’s just get to the interview. So here we go…


Susan: Welcome to the podcast, Molly Mahar.

Molly: I am so excited to be here.

Susan: So listen, I have been connected with you online, I think, for the entire nine years that you’ve been in business.

Molly: That’s probably true.

Susan: And I remember online, back in the day when you had a vehicle wrapped with graphics, and didn’t you go all around the country in your Jeep?

Molly: Yeah, you know, the funny thing about that wrap is one side was the lime green and magenta Stratejoy, and at the time, one of Ken’s many businesses was this fishing site where fishermen could post amazing pictures of the fish they caught. But it was called Fish Porn. So the other side of my Honda was wrapped with a Fish Porn wrap. I, like, refused to sit on that side.

Susan: Oh my god, so one half was Stratejoy and one half was Fish Porn. I never knew it…

Molly: Well, that’s because I never posted the other side. That’s how we financed our honeymoon. We wrote it off for a business trip because I was teaching workshops all over the country while we lived out of our CRV for four months.

Susan: I did not know every detail of this. Okay, so let me back up and say that that wrap absolutely was attention-getting because I remember being like, “Who is this? She’s doing amazing things.” And nine years ago, my kids were 11 and nine, so I was in the midst of elementary school stuff and not going anywhere, and you were in your CRV, traveling all around. How many cities did you hit?

Molly: Oh my gosh, okay, I think I taught 12 or 13 day-long workshops. And this is back in 2010. Yeah, because that’s the year I got married. I mean, I was full of balls from the very beginning. I was like, hey, I barely had a business at that point and I remember recruiting people in each city to do all the logistic planning for me. Like, where are we going to go, can you try make your friends come? And I would have these really lovely small – there would be like 10 people or 12 people. And we’d spend all day together and then we’d go out and get drinks afterward and that was like the business part of that trip.

Susan: That is amazing. And so, one of the things I love for listeners on the Rich Coach Club to hear is how people got started. So I’m sure, a lot of listeners, if you’re familiar with Molly, you look at the business she has now and you think, wow, you know, that is amazing, how will I ever get there? But you know, like you are saying, nine years ago, 10 years ago, it was just an idea and you just went for it.

Molly: Yes.

Susan: So one of my favorite stories about you going for it was – didn’t you, before you launched your company, or maybe right after – didn’t you enter a contest? We need to hear this story. It was like Shark Tank.

Molly: I know what story this is. Okay, so the quick version of this story – first, I harbor no hard feelings from the story, so let me just make that clear. My friend Melody in Seattle was hosting this big women’s symposium. It was called Crave and it was for women entrepreneurs. This was maybe six months into – I don’t even think I’d sold anything. I think it was still an idea and, like, a blog. And part of the afternoon was going to be this – entrepreneurs were going to get up onstage and there was going to be a panel of judges who were going to critique their business and give them ideas. And one of those women was Danielle LaPorte, who I don’t even think she’d done White Hot Truth yet. I think she was still potentially back in Carrie and Danielle days. It was long ago I knew who she was and I was like, this is going to be so amazing.

And I was not slated to go onstage. But at the last minute, one of Mel’s people dropped out and she knew I was pretty extroverted and pretty brave and she said, “Hey, Molly, will you come be up on the stage? Can they critique Stratejoy?” Now, I didn’t understand that they had already had everybody’s materials. They had been reviewing this. They were prepared to critique everyone else, but I was going to have to get up there, in front of 350 people, and cold-pitch my business in front of this panel. I was like, “Yeah, of course I’ll do that. this is amazing.”

Susan: Oh my god.

Molly: So, you know, I remember what I was wearing. I literally remember every moment of this afternoon. And I got up and I did the best I could, but I had no fucking idea what I was doing. And a couple of people gave a little bit of feedback. And I remember getting to Danielle and she was like, “Who’s your target market? Because I think maybe you should aim for high school girls. They might be able to find something there for them.” Basically, no one’s going to want to listen to you, honey. That’s how I felt. I remember just being broken-hearted. And I held it together onstage but then I promptly ran to the bathroom and cried in the stall for like 10 minutes.

Susan: Aww, Molly, Stratejoy Molly…

Molly: But I don’t remember exactly how I processed it. I’m sure I got a glass of wine and talked it out, but the feeling that I walked away with was, one, I should get a better elevator pitch. Two, I still believe in what I’m doing. Like yeah, that’s kind of sad that I didn’t get validation from one of my heroines at the time, but I still believe in what I’m doing. So take it with a grain of salt and keep moving forward.

Susan: Yes, and I think that that unshakable belief is really what has helped you become such a successful force in this industry because if you don’t have that, there will be people who will – I’ve certainly had them – that thinks your idea’s crap and that your audience isn’t going to care about what it is you care about. And you know, I’ve had all sorts of consultants and gurus tell me all sorts of things along the ride of building this business. And if you stay true to what you know, which I think you do beautifully, then it doesn’t matter. It doesn’t mean you don’t listen to advice; it just means, actually, I believe in what I’m doing and I’m going to figure out a way to make this happen.

Molly: I know. It drives my husband batty. I call it self-sourced. Like, because I too have put my business – even my business at this iteration – before the eyes of internet marketers and all these things that I know I should be doing in some way, like gathering new people. And they’re like, okay, here’s what it would look like. You need to run Reclamation two times a year, three times maybe because there always has to be something to sell. Otherwise, how are people going to join you? And, Molly, they’re like, you cannot be involved in the Facebook groups. That’s like too much access to you.

What was the other thing they really wanted to tell me? Oh, that the way I’m running Reclamation is it has a start and an end. It runs 10 months and I want it to go in that order. They’re like, people should be able to join anytime. I paid you thousands of dollars for this advice and I basically went, “No, no, not how I want to do it. Thank you for giving me another set of eyeballs and it did open up some things I need to sure up, but that’s not how I want it to go.” That’s not the experience I’m creating. I understand, sales-wise, that would probably make more sense if the bottom line is my only goal. But it’s not.

Susan: Yes, this opens up a whole ‘nother beautiful conversation because, as you are approaching your business nine years in, you’ve obviously learned a lot of things. You’ve had two children along the way. They’re now six and four.

Molly: Yes.

Susan: That’s going to shake some shit up, fo’ sho’. As a mom, I can commiserate with that. But nine years down the road now, what is it that you are all about that’s maybe a little different than what the listeners here are used to hearing?

Molly: Is this my defense of the lifestyle biz piece?

Susan: Yes.

Molly: Yes, so I care greatly about what I do and the impact that I have in women’s lives. Like, that is a foregone conclusion. I also understand that in the business world and the entrepreneur world, profit and revenue and how many millions or hundreds of thousands of people you’re impacting is really important for a lot people. Every time I try to get inspired by numbers in that way, it makes me feel further away from my purpose, like, further away from what I’m supposed to be doing. I totally want to be well-organized, on top of my financials. I love money. I have immersive taste. I want to travel and have my beautiful home. I don’t actually care about cars or clothes, neither of those, but travel and food. I am not against money and I am totally comfortable making as much of it as I can, but it is not what motivates my business. And when I get on that track, I start hating my business.

Susan: This is so important because, you know, when I work with my clients, if you’re not motivated by money – like, there are other things that you can be motivated by, obviously, and you’ve just got to figure out what that is. And there’s no judgment one way or the other. Like, if you’re totally motivated by money, great. If you’re not, great. So what are you motivated by?

Molly: Yes, that is the question. So when I check in with myself, the thing that I love the most is connections, relationships. And I love the feeling of impact, which for me is different than achievement. So, I put the, “My money is in a tight spot…” that feels like an achievement. But someone writing me an email about how this purpose meditation opened up everything for them, that’s impact to me. So I’m creating for those moments. That is the most – like, on my deathbed, that’s what I’m going to remember.

Susan: The impact in those moments – so I love this because I so enjoy watching the different ways that you create that in your business. And so instead of necessarily being motivated by what marketing consultants have said, like, “You need to run that another time…” or whatever, you do cool shit like you throw Summer Camps for grownups. Can you speak a little bit about how, because you’re so driven by impact and moments, the types of things you create are a little unusual?

Molly: Yeah, one – and I think you do this really well too, Susan – I don’t worry about who I’m not creating for. Like, I get that a Summer Camp for adults is on the bottom of some people’s lists. Like, eurgh, bunk-beds, bugs, I get it, it’s not for you. But that immersive event experience, whether it’s online or in person, the guiding words I always go with are magical and raw. I want you to leave like you got shaken to the core, which sometimes means putting people in uncomfortable positions. I want it to feel like something got cracked open, so I create for that. And then I want it to feel magical because I think it’s something that people don’t value in our lives and there’s so many moments of beauty and presence that we’ll power right through if someone doesn’t point out, like, “This is important.” Like, this moment of silence, that full moon over our campfire, this song, if you listen to the lyrics at top volume in your car can set you up for the rest of your day. So…

Susan: I love it.

Molly: It’s like, that is what I concentrate on. And, of course, I always have goals. I can’t tell you how many times I’ve set my goal at 1000 people for Holiday Council. Every year, we get a little bit closer, and I still like the goal because I’m going to throw myself a big old party when I get there; 100 people in Ho-Co. But, like, I haven’t hit it yet. It hasn’t happened. And I’m sure, if I didn’t care how people came to find me, I could probably hit that with, you know, thousands of dollars of Facebook ads. But I don’t care that much. I’ll hit it. It will get there. I’m playing the long game. But what I care about is that those people feel welcomed and are having those moments where everybody comes off of mute and you hear hundreds of women go, “Hello, hi, hey.” You know, that’s why I do what I do.

Susan: So let me ask you this; how do you find your clients these days?

Molly: Well, that’s a good question. I would tell you, for maybe the last two years, I haven’t been that concerned with finding now people. But as I’m kind of tightening the ship up over here and really going all in on what I want to be teaching right now, I realize, I’m going to have to. So I don’t know. Things that have worked for me in the past have been just straight up referrals. Like, I do everything I can to support the women in my programs to invite their friends to join us – like, truly, referrals.

Susan: You know what, I used to teach a class years ago for Martha Beck’s life coach training program and it was about how to create the right conditions for referrals, because, you know, prior to coming to this business, I was in real estate. And real estate relies heavily, obviously, on client referrals. And I think it’s something that gets missed in the online space because everything, like you said, is about growth and expansion, which are not bad things. But if you’re taking, which I know you do, taking exceptional care of the people who are in your programs and creating the right conditions and asking them, like you do, like, “Hey, bring your friends to this. Share the love. Bring a friend to camp…” or whatever it might be, not being afraid to say the words, “I’m looking for more amazing women like you to experience Holiday Council or Summer Camp…” or whatever it might be.

Molly: Yeah, and in all honesty, those have been the best fit people, that have come through someone else. And it might be the slowest way to grow, but it feels the most powerful to me. Practically, what that looks like is, for Holiday Council – it’s a low-priced program. We do it every year. We give people affiliate links. But they’re not affiliate links to make money. Nobody’s going to care about the $15 they’re going to make off Holiday Council. But we have this Stratejoy Street Team; a group where if we hit certain numbers, I’ll do ridiculous things like take us on a walk of your neighborhood, cook us stir-fry, have Ken sing to us on the guitar. Like, those are the prizes. And then if you’re the top referrer, I send you – I love care packages, so I make you this crazy care package and send it in the mail. So I try to give people a fun way to keep talking about it. We do friends and family invitations for Reclamation.

So they don’t get anything, but their friend will save a little bit of money, but it’s coming straight through – like, you get one of these invitations. Think about who you want to give it to. I told people I was done with Summer Camp. I love Summer Camp so much, but selling it, I could not figure out how to sell that thing. And so we keep just breaking even. Which is fine, except that this is a business and Summer Camp is seriously a straight week – besides the selling – a straight week of my life intensely. I was like, “This is the last Summer Camp, everybody. Big hurrah.” And they spent all five days trying to convince me how we should have Summer Camp again. And I left it at, “Alright, my beautiful people. We will have Summer Camp again if I don’t have to sell it. So let me secure the space. Let me secure the staff. And then, I’m going to give you the deposit link and you all are going to come back and bring your friends. If we can get the number we need to get, Summer Camp is on. If not, I’ll give you back your deposits, and we tried.” It was like…

Susan: What a great idea. So how many people do you need for that to make sense for you?

Molly: Yeah, well I could only have 100 campers. So we had – this last year, I think we had 62 campers. So we’re close. We’re not far. But, you know, Summer Camp is just one thing that I do and I don’t want to be known for having a Summer Camp. I mean, I love Summer Camp, but it’s so perfect for me that I don’t want to spend all year trying to sell…

Susan: Sell Summer Camp…

Molly: But that’s what it felt like, yeah.

Susan: Well, I think that this is a great conversation for people to hear because there are things that all of us run in our business that we have to really take a critical eye to and say, “Okay, it takes me all year to try to fill this thing, it’s a week of my life. As much as I love it, does it make sense?” It’s that old writing phrase, kill your darlings.

Molly: I know…

Susan: It drives me – I’m the same way. I’m like, no… But in order to survive, sometimes you have to let go of visions and projects to make room for other things. Although who knows, Summer Camp might live.

Molly: Well, and that’s what I said. I made this big declaration that this was the last Summer Camp. So this is another piece. They’re like, “Are you going to feel bad if it comes back?” I’m like, you know what, things happen. People change their minds. It was not done in a manipulative way to make people come to the last Summer Camp, so I don’t feel bad if I turn around in three months, like, “Never mind, Summer Camp is happening.” Someone was like, “Ooh, is that going to feel horrible?” I’m like, “No, I know my intentions behind it. It was a true change of heart/you guys sold Summer Camp for me so it’s on.” No, I can’t control what people think about that. I can only control what I know to be true, which is how it went down over here.

Susan: I think that that’s really solid. Somebody asked me a question. There’s a private Facebook group for podcast listeners and every Monday, I do a 30-minute Q&A and somebody asked the question, how do you handle if let’s say you’ve run a program before and you change the pricing; either you dramatically raise the price or you dramatically lower the price? And I was saying the same thing you were just saying. Like, listen, I know if I raise my prices or I dramatically lower my prices on something, there’s a good reason and I always feel pretty solid about that. And so, I don’t have any problems whatsoever. I’m like, this is what it is now. And yes, you can change your mind about millions of things in your business and you don’t have to feel bad or sorry or explain yourself unless you want to. So I’m excited now, Molly, to, like, see what happens. I’ll be on the sidelines cheering for your clients to fill that thing.

Molly: I know – once I can get hold of the freaking camp to say give me my dates. First that, then this. But yeah, it feels a little bit like an experiment because I know where I want my attention to go and it’s just not on selling Summer Camp. So we’ll do it if we can get the bodies, but I’ve got to let that piece go for me because I have other things I want to do with my business and I need to create some time and space. So I was killing darlings left and right over here; still in the process.

Susan: Well, so speaking of that, what do you think, over the years, what’s the best thing – you talked a little bit about maybe some dollars not well-spent on having consultants tell you things that made you want to hurl. What would you consider some of the top things you’ve invested in or purchased for your business?

Molly: I think some of the best things I have invested in – I don’t hold back on my websites. Like, that’s something that I don’t know how to do, both from the design angle, although I do do all my copywriting. I do write everything that comes out over here because I love that piece. And for me, that feels impactful, my words, right here. But, the tech side of things, the how does it all work together, I will say, when I finally made the move over to ONTRAPORT and hiring an amazing ONTRAPORT – hooray, Alejandra Ortega – expert, who not only – she took all my old stuff, reorganized all of the courses, all of the emails.

Like, that was a giant expense and I never once regret it. In fact, I still pay her any money she demands to do amazing things for me. So good people – this is something I learned about myself; I thought I was going to be a person who wanted a giant team and it would be so fun to be the leader and the boss. And that may happen as my kid stuff eases up down the line, but right now, my schedule, I have drop-offs and soccer and I like to travel and I did not have fun being in charge of a bigger team. And this is something that was really interesting because I thought I was going to love it, because I loved all the people on my team. But the being in charge of the moving parts and who’s on what and how’d that go and let me review your stuff, I didn’t like it all. I just didn’t like it.

Susan: It’s so good. Listen. I love this interview for so many reasons. I think that it is really good for people to hear that because there are so many people that aspire to have a huge team and you may not like it. Like, it may not be what you want to be doing at all.

Molly: Yeah, and I thought I was that person. I honestly did. And as I made more and more money and had more and more things to do, I needed more and more people. And I got to a point where I’m like, I’m spending all of my time managing this part of my business and it’s not my favorite part of my business. So that was kind of what kicked off a big piece of my streamlining. About this time a year ago, last October, I decided to get rid of one of my masterminds that had made my business a financial success. I did it for five years and I said, I think I’m done, but if I get rid of this, that means my staff has to go, and that was a really hard decision for me. But I don’t regret it at all. So again, this is, like, the lifestyle crafting. I’m like, where are the places I get the most enjoyment, I have the most impact? Like, I think I could be one of those tight little ships that has a couple of experts, like tech and design, who I’ll just pay all of the money to, but they’re not part of my team. They’re doing their own thing…

Susan: They’re consultants; paid contractors.

Molly: And I’m sure I’m going to need to bring on an assistant again at some point. But right now, I have had a year of really getting into the nooks and crannies of my business and it’s helping me see, this is working, this is not working, why did we do that? There’s no impact there. I’m also the person answering your email about your credit card didn’t go through, so that’s not going to last forever.

Susan: That’s where – Molly, that’s where you just send a video of Rihanna singing Bitch Better Have My Money.

Molly: So I’m getting really clear on the pieces that I want to still own and the pieces that I will have to give to someone. But right now, this vision I had for this giant team with me only doing the writing and the coaching, I don’t think that’s anytime soon, which is okay. I’m totally fine with it. But yeah, it was good to learn. I don’t think I would have learned unless I’d been there.

Susan: Sure, and so, I think that kind of leads to what your big baby is now, which is called Reclamation. It sounds like you’ve been doing a lot of that yourself.

Molly: Yes, I have been doing a lot of reclaiming my business, my time, my effort. Yeah, I’m going all in. this is what I’ve taught through the mastermind, you know, to 14 people every year. And now, I’ve done two years of it online, and I’m in my second year right now. So instead of 14 people, it’s 200 people. And it’s exactly where I want to be. It’s like, the best use of my gifts. I go Facebook Live in those groups all the time. If things come up in real life, you know, our recording this in the throes of the Kavanaugh fiasco, we get on and do a meditation and talk about what does this mean for you and how do you want to deal with it. It’s the perfect place for me right now and I get those emails that I crave; not for the external validation, but for the proof of concept. Like, this is changing my clients. This is making a difference in their lives. It might not be on a grand scale. I don’t have hundreds of thousands of millions of people reading a book I published, but these individuals, their lives are changing and that’s having a ripple effect on their families and their jobs, their communities. So it’s a win.

Susan: What’s grander than that? I mean, honestly, I’m so teary-eyed right now because it’s – you know, I always think, sometimes we’ll go do things. We’ll go speak places or we’ll be a guest on a podcast like this one, and our time is precious. And I’m sure you had to shuttle kids around and get up early and do all sorts of things to make this happen. And sometimes, it’s like, why am I doing this? And then you get one of those emails and you realize, like, I just helped somebody change their life or shift in some way. And I don’t think there’s anything better.

Molly: Yes, so that’s what I keep at the forefront of my mind when I’m creating and when I’m deciding, are we going to do this versus that? That’s what I’m going for.

Susan: So I always – of course, everybody is going to have tons of information about how to connect with you online, how to hang out with you online, how to find out more about Holiday Council and Reclamation, and maybe Summer Camp…

Molly: Potentially Summer Camp…

Susan: Potentially Summer Camp, but I have a final question for you. And I would love to know, what’s something that doesn’t cost a thing, or maybe almost nothing, that makes you feel rich?

Molly: Two things, music and nature.

Susan: What’s on your playlist right now?

Molly: Oh, here’s the best song that I’ve been jamming out to, like a gajillion times. And I feel like we have different musical tastes, but that’s okay. There is a song called Ring the Bells by JOHNNYSWIM, and I’m going to put it on my Ritual playlist. Also, I like anything with handclaps. I’m a sucker for handclaps.

Susan: I have a song for you if you like handclaps.

Molly: I do love handclaps.

Susan: Okay, so it’s called Church Clap and I’m not religious. So you must go listen to Church Clap, all of you. It will change your life. But I’m definitely going to go listen to Ring the Bells.

Molly: Yes, Ring the Bells…

Susan: See what’s up with that. And, Molly, I can’t thank you enough for your time and your devotion to changing women’s lives.

Molly: Thank you for having me, Susan, truly.


What an awesome interview. I’m so grateful to Molly for spending some time with us. Alright, so throughout this episode, we’ve been talking about motivation. I have a quick recommendation for you. Whatever motivates you, whether it’s freedom or family or money or prestige or luxury items like Jimmy Choo shoes, get some photos of whatever motivates you and put those photos in your office. Even just one prominent photo is so powerful.

For instance, if you’re strongly motivated by freedom, maybe you want to print a photo out of a beautiful tropical beach. Maybe that photo represents freedom for you. So put that photo into a gorgeous picture frame and put it on your desk so that you see it every single time you sit down to do some work.

Or, if you’re strongly motivated by service, then put a photo of one of your favorite all time clients, someone whose life you’ve really impacted in a big way. And every time you see this image, it will remind you, this is why I’m doing this. This is my motivation.

And when you’re having one of those moments when you’re feeling resistant, when you’re feeling lazy, when you’re feeling really scared, when you send out a newsletter or finish writing a client proposal or whatever and you just don’t feel like doing it, stare at that photo in that beautiful frame. Remind yourself why you’re bothering with all of this. remind yourself why all the work and all the emails and all the webinars and all the hundreds of action steps are worth it.

Remind yourself what motivates you deep, deep inside. They say a picture says 1000 words, so seeing that one photo might feel as powerful as reading 1000 words of a motivational book. Could be that one photo might change your whole attitude and your whole day.

So do it. Get your motivation photo. Get your frame. Get it on your desk or your workspace. Look at it daily. Remember what’s compelling you to do this. Plug into your motivation every day and you will be unstoppable.

Thank you for listening to today’s episode. After listening to today’s episode, I hope you’re already feeling clearer about what motivates you. And hey, by the way, do you know about The Rich Coach Club Facebook group? This is a private Facebook group for coaches who want more clients and more money and who want to discuss strategies on how to build their dream coaching practice.

You can join this Facebook group anytime and we would love to have you. We have inspiring conversations in there every single day. So if you’re not already a member of the Rich Coach Club Facebook group, get yo’ booty in here. So you can go to shyattagency.wpengine.com/cash. And when you enter your name and your email to get the worksheet, you’ll also get information on how to join Rich Coach Club.

This is a Facebook group where you’ll get tens of thousands of dollars of free business ideas, encouragement, and community support all for free. Seriously, get on up in there. I hope to see your face soon. Again, what you do is go to shyattagency.wpengine.com/cash. Enter your name and your email and then you’ll get the deets.

Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to shyattagency.wpengine.com/rich where you'll find a free worksheet with audio called Three Things You Can Do Right Now to Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.

This worksheet makes finding clients feel so much simpler and not so scary. So head to shyattagency.wpengine.com/rich to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at shyattagency.wpengine.com. See you next week.

Enjoy The Show?



Close this search box.