December 9, 2019

RCC 68: Don’t Give Up, Show Up

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As the holiday season gets into full swing, I think back on all the memories from my past and how much my life has changed over the last 20 years or so. This week, I’m sharing a holiday story with you that will display just how powerful showing up can be and what a difference it can make in your life.

I talk about “showing up” all the time on the podcast, and today I want to take a deeper dive to show you what I really mean by this and why consistently showing up for your goals is key to creating the life you dream of. Life happens and we can’t be determined and motivated 100% of the time, but transformation happens gradually, one step at a time. I’m also sharing a super cool exercise I use regularly to help you stay in gratitude for the life you have now, to keep moving forward towards your big goals.

Join me this week as I remind you to keep showing up! You will be amazed at how much can change in the weeks and months that you consistently do this, just like I am in my own life.

If you want to work with me in 2020 to build your dream coaching practice, check out my programs and choose one that’s right for you. I’m running two different masterminds next year too and applications are still open for a short time!

Be sure to check out – our new Money Magazine is available there and packed with features, interviews, and other great info about how you can make tons of money and have a great time while doing it. 

What You’ll Learn from this Episode:

  • How my financial situation has changed over the years.
  • What “showing up” means and how doing this consistently has changed my life.
  • Why showing up consistently, even when you’re struggling, can create miracles.
  • An exercise you can practice to help you appreciate your life in a new way.

Listen to the Full Episode:

Featured on the Show:

  • Want the advance info about my Masterminds? Email my team at and they’ll hook you up with all the details about which masterminds will be opening up this year!
  • Join my Facebook group exclusively for coaches here. When you do, you’ll get our new Money Magazine, with tons of features on how to make serious bank (while having fun along the way)!
  • Dr. Sasha Heinz

Full Episode Transcript:

Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey.

Hey coaches. Oh my gosh, it’s December. The holiday season, here we go. So I don’t know about you, but for me, this time of year brings up so many memories. I love thinking about when my kids were so tiny and I could lift them up in my arms or strap them into their car seat so they couldn’t get away.

Now, Cora likes to say she’s taller than me but she’s not. She’s actually an inch shorter than me, but she’s almost as big as me. And Ryan’s so much taller than me. If I try to lift him into the air, I’d probably throw my back out.

I mean, so many memories of big snow storms and holiday trips to visit my family in Savannah. And then there were years when money was so tight and I couldn’t afford to travel anywhere. It’s staggering to reflect on how much my life and career have both changed over the past decade, even the past 20 years especially.

So it’s also interesting to think about how some things never change. My son Ryan is still one of the world’s most persuasive debaters, especially when he’s trying to convince you to do something that he wants, or when he needs to borrow $20.

And my husband Scott is still obsessed with vintage cars, and Cora is still the fashion icon of the family. And I still hate baking and I refuse to make cookies from scratch. Although I love all y’all who love baking because I want to eat what you make. Anyway, I digress.

The title of today’s episode is Don’t Give Up, Show Up. And on today’s episode, I’ve got a holiday story for you. It’s about the power of showing up. And yeah, it’s a story that directly pertains to your coaching practice and your income, so don’t tune out. Stay in this sleigh ride with me, y’all. For this story, I’m taking you way back, about 20 years, so here we go.

We’re starting with a segment that I call your two-minute pep talk. And this is the part of the show where I share some motivation and encouragement to get your week started off right. And I try to keep things to two minutes or less.

So for today’s pep talk, let me take you back 20 years. So Scott and I, young couple. We’ve been married about five years, and he’d worked in commercial real estate for a long time, but as a salaried employee for somebody else. So as a family, we were just getting started.

Ryan was about a year old, and we were doing okay. I was a stay-at-home mom, Scott was working full time, we were getting by, but money was still very tight. And I remember that year, I really wanted to buy a Christmas tree from the Boy Scout tree lot in town.

And the tree was $37, and you guys, we couldn’t afford it. We could afford to pay our bills, but we didn’t have a lot of money left over. And we literally couldn’t rustle up an extra $37 for the tree. Things were that tight. And I remember crying in the car because we couldn’t afford to buy a Christmas tree and I went to the corner market and the guy that owned it would let you write checks for cash.

And I floated a $50 check so that I could take that cash and go buy a Christmas tree. Super embarrassing. Our financial situation was in not such great shape, people. Fast forward 20 years and here we are today, present day. We are about to close on two different apartment complexes before the year is up, to add to our portfolio.

We’re also constructing a three-story building with my company’s office on the main floor. It will have production studios for my new marketing agency. We’re also going to have a gorgeous empty-nester penthouse on the top floor. And it’s going to be a sanctuary for me now that the kids have grown up and moved out of the house. Yay.

Our financial situation obviously is completely different. We’ve been able to pay off debt, pay cash for our kids’ college tuition, invest in all these different real estate endeavors, save for retirement. In fact, our retirement is totally set and growing.

So the reason I’m telling you all this is how did we go from not being able to afford a Christmas tree to where we are today? We’ve come a long way from that Boy Scout Christmas tree lot. And I can assure you, it didn’t happen overnight. Hell no. It took some time.

And it wasn’t a cheesy fairytale either. There was no wealthy uncle or magical prince swooping in to save the day. And there were no shortcuts or get rich quick schemes. This transformation happened gradually, one step at a time. It happened because Scott and I both showed up for our businesses.

We showed up consistently, day after day, year after year. So if you listen to this show regularly, you’ve probably noticed that I use this phrase, showing up, a lot. I say things like show up for your goals, show up for your business, don’t hide, show up.

And so when I talk about showing up for your business, what I mean is showing up and giving your best effort every day. Showing up means you’re introducing yourself to potential clients, you’re handing out your business card, you’re emailing promptly to follow up with leads. You’re sending out your newsletter to your mailing list. You’re helping out your colleagues develop deep relationships and creating a community.

You’re creating your business like an actual business. Not a hobby. And you’re taking excellent care of your clients. Following through on your promises, going above and beyond for them so that they rave about you. That’s what showing up means.

And the key is consistency over time. If you show up consistently for your business for one year or 10, or 20, miracles happen. And look, of course, there are bound to be occasional days and weeks and months when you’re struggling to show up. And maybe you’re going through a rough pregnancy and you feel nauseous and can barely get dressed, let alone run a business empire.

Or you’re grieving a major death in your family and you’re absolutely wrecked. Or you’re navigating a complicated divorce and your energy is very, very limited. During times like those, maybe you’re showing up with 50% of your full power rather than 100%, and that’s okay.

That’s life. That’s part of the journey of being human and that’s when you take some time off and maybe you scale things back or you give yourself extra self-care and gentleness. You rest, you regroup. Eventually, you will rise up like a phoenix.

You get back to your 100% mode as soon as you can and you just keep showing up. And if you keep showing up consistently, you’ll be amazed how much can change in 20 years, or 20 weeks for that matter. Don’t give up. Show up.

If being a coach is your passion, if it brings you joy, and if you’re determined to make a career out of this and make serious money doing this, then fight for your dream. Having your dream career is worth showing up for. Financial freedom is worth showing up for. Having the life you want is worth fighting for, so show up. And that is your pep talk for the week.

Now we’re moving into the part of the show where I give shout-outs to you. Shout-outs to listeners and clients, all the wonderful people in my business community. And today, I want to give a shout-out to Miki Lara.

So Miki entitles this five-star iTunes review, “All the praise hands.” She says, “I found myself driving down the 101 in Phoenix, listening to the episode with Jessica Butts, saying yes to all of it, with my hand in the air. I had to keep one on the wheel. So from that point, I started binge-listening to all of the podcast episodes and can’t get enough. I first came across Susan five years ago when I went through Martha Beck life coach training."

Hey Miki. “And life changes required me to put it on hold for a little bit, but this podcast is a big part of reawakening my desire to go after my dreams again. A huge thanks for all you do and put out into the world.” Miki, hey girl, hey. I’m glad you’re back. That warms my heart. And that’s my shout-out for today.

If you have something to say about this show, please send an email to my team, or post a five-star review about the show. Anywhere you listen to podcasts. Whether it’s iTunes, Stitcher, Spotify, or post something on social media and tag me, and you might hear your name on a future episode. I love giving shout-outs to people so holler at me. Thank you for the love. I love you right back.

Hey, one more quickie before we say goodbye for today. This is an exercise that I learned from my friend, Dr. Sasha Heinz. She’s a psychologist and life coach and long-distance Alpine skier and mom, and basically one of the smartest people I know.

So here’s what you do. Think about everything you have in your life today. All the good things in your life. Maybe you live in your dream apartment or house with no roommates. Maybe you have your dream career, or you’re working on building it. Maybe you have your own car. Maybe you’re in love with someone wonderful. Maybe you’ve got a towel warmer in your bathroom that you’re obsessed with.

Oh my gosh, I need one of those. Or whatever comes to mind. Think about some of your favorite parts of your life right now. Things that make you feel rich. And then think about you 15 or 20 or 25 years ago. A younger version of you.

I’m thinking about the me who couldn’t afford a Christmas tree. Maybe a teenage version of you or a college version of you. Think about how stoked this younger version of you would be to see your life just as it is right now. Think about teenage you, freaking out because you make $100, $200, $300, $500 an hour as a coach. Holy shit.

Think about teenage you going nuts with excitement because you own your own studio apartment with hardwood floors. What? Try to see your present-day life through the eyes of your younger self. Travel back in time and appreciate your life through a different pair of eyes.

Teenage you would probably be amazed that you work as a coach, that you’ve got your own cool website, that you get to be your own boss. College you is amazed that you have two kinds of granola in your kitchen and you can go to the grocery store and buy the extra nice thick toilet paper whenever you want to. What?

I love this exercise so much because it really puts the gratitude back into your attitude. Even during a tough season or a difficult financial quarter, we still have so many things to celebrate and appreciate. So think about how baby you would flip out with amazement over your life today. See your world through those eyes.

Thank you for listening to today’s episode. I’m wishing you a beautiful holiday season with friends, with family, or enjoying some great solo time too. Show up for your goals. Big things happen when you keep showing up consistently over time.

And yes, I know, this is easier said than done. This is one of the reasons why I run a couple of different mastermind programs, especially for women entrepreneurs and coaches. Because when you have regular check-ins with me and with other smart women, then you’re more likely to take action consistently and keep showing up for your goals.

So if you’re thinking, "Oh my god, yes, I need some accountability like that in my life,” then you should definitely check out the mastermind programs. We’re going to put the info in the show notes but if you go to my website and look for the mastermind program pages or email my team,, we’ll give you the info. And I’ll do everything in my power to make sure you keep showing up for your goals all year long.

Thank you for listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to where you'll find my brand-new money magazine. Now listen, we designed this magazine to be entertaining, educational, and help you make serious bank.

So you can download the magazine, there’s a money quiz inside, there’s an interview with one of my favorite clients who went from making no money and being served eviction papers, to making over six figures in a very short amount of time. So the magazine includes that feature, lots of resources to help you do it, lots of resources about creating wealth and investing money.

It’s pretty robust, y’all. So head over to to get that magazine. And you’ll also find a link to join my free Facebook community, especially for coaches called Rich Coach Club. So bring your coaching practice and your income to the next level at See you next week.

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