March 11, 2019

RCC 29: How to Be All-In with Lisa Lewis

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Sometimes I cry when I watch somebody going all-in on a performance, whether it’s Beyoncé crushing it onstage, Serena Williams winning another Grand Slam, or somebody else demonstrating an unfailing commitment to their craft. It’s so incredible to watch someone truly show up and kick ass. And we can learn a lot from these people: an all-in attitude is essential if you want to be a fantastic and successful life coach, too.

To talk about being all-in as a coach, I’m joined by the amazing Lisa Lewis. Lisa is a career transformation coach and the CEO of Lisa Lewis Careers, where she helps multipassionate, ambitious people create the careers they’ve been wishing for. Lisa is also one of only 7 coaches in the world trained in the Pivot Method.

Lisa and I talk about her journey from a part-time coach with a full-time corporate job to becoming her own boss. She shares some of the challenges and triumphs she’s encountered while building her business, clarifying her voice, and accepting that in order to stand out in business, you can’t appeal to everyone. We also discuss her love of coaching people through career transitions and how she shows up and is all-in with her business and her clients.

As for your homework this week, your task is to think of someone you really admire who is all-in and reach out to that person. Tell them how much you admire them: their work ethic, presence, consistency – whatever it is that makes them an inspiration to you. I guarantee this will make their whole week.

What You’ll Learn from this Episode:

  • What it looks like for a coach to be all-in and why that’s so important.
  • How Lisa moved from part-time to full-time coaching after she left her job in the corporate world.
  • What signals showed her she was ready to become a full-time coach and business owner.
  • Why Lisa allowed her first clients to name a fair price for her services, rather than telling them what to pay.
  • Some of the decisions she has made about her branding and messaging that make it clear she’s not for everyone.
  • How Lisa handled it when she got hate mail about her tendency to curse in her writing.
  • Why allowing her business model to transform every few months has been critical to Lisa’s success.

Listen to the Full Episode:

Full Episode Transcript:

Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode 29, here we go.

You know that feeling you get when you're watching a world-class artist or an elite athlete? Your eyes are glued to the action and you just can't look away. You gasp, your eyes well up, your heart almost stops. Like, when you watch an Olympic figure skater land a quadruple axel or you watch Serena Williams score that winning point and claim the trophy again. Or you watch Beyoncé and her crew slaying the stage and dancing to the beat in perfect formation.

I don't know about you, but when I witness something like that, I get super emotional and sometimes I even burst into tears because it's just so rare to see this kind of performance, to see someone who is all in. Someone who is completely committed, completely present, completely devoted to their craft. Not just dabbling. All in.

People, this is the kind of energy that we all need to be bringing to our businesses. And if you want to run a successful coaching practice and have tons of clients and a waitlist to hire you and money pouring into your PayPal account every week, then you cannot be half-assing your work. You’ve got to be all in, and this is something I talk about all the time with my clients and it's one of those timeless messages that we all need to hear over and over and over again.

You got to be all in or what are you even doing? Either get in the arena or get out and do something else. But whatever you do, don't be flimsy and floppy. Be decisive. In or out. So when it comes to running a coaching practice, what does it mean to be all in? And what are the characteristics of a coach who's all in versus someone who's not? That's what we're going to discuss on today's episode and I hope listening to this show lights a bonfire under your butt. Best way possible.

Here's your two-minute pep talk for the week and this is the part of the show where I share some encouragement and inspiration to get your week started off right. And I try to keep things to 120 seconds or less. When it comes to running a coaching practice or any kind of business, what does it mean to be all in and what does that exactly look like?

When I look at my current roster of clients and when I look at the coaches who are making big strides forward, coaches who are earning serious money and coaches who are consistently earning 10K, 20K or more a month, these are the qualities that those coaches possess.

Number one, they take their coaching practice seriously. They're not dicking around, y'all. They treat their business like it's a real ass business. This means setting office hours and sticking to those hours consistently. It means paying your taxes, it means putting systems in place to keep things smooth and legit.

Number two, they charge real money and they do it confidently. They're not constantly wiggling on their pricing and doing special discounts and giving out freebies just to be nice. If you worked at a nine to five job at a big company, would you ever say to your boss, "Don't worry about my paycheck this week, it's on the house?"

Hell no. You would never do that if you had a nine to five job so why would you dole out freebies like they're Halloween candy when it comes to your coaching practice? No more of that. No more being wibbly-wobbly about your pricing. That's a sign that you're kind of on the fence about running  real business and you're not all in.

Number three, most importantly being all in means you're doing things that require courage every single week. You're calling a CEO to pitch your services, you're emailing your dream client to introduce yourself. You're releasing a new season of your podcast even though you might get a couple of painful one-star iTunes reviews.

You're doing Facebook Live videos to connect with your fans, even if you only have four people watching your videos right now. You're blasting out your weekly newsletter right on schedule. You are showing up for your people and delivering positivity, inspiration, guidance, all the goods and you're not just doing mindless busy work all day long. You're doing brave work, deep work, pushing yourself out of your comfort zone.

Those are some of the qualities of someone who is all in for their dream. So, are you? Right now, ask yourself, when it comes to my coaching practice, what's one area where I've kind of been half-assing things? Not being very disciplined or not being very brave, and write it down. And then ask yourself the opposite question. When it comes to my coaching practice, what's one area where I've been all in, where I've been brave, disciplined, focused, really doing the big work, and write that down too.

Celebrate the areas where you're being all in and then be honest about the areas where you're not. There's always room to improve, even if you're the number one figure skater in the world, even if you're Beyoncé. There's always room to grow and rise and reach that next level. Deciding to be all in is how you get there.

I cannot tell you how many coaches I've worked with over the years, people who've told me, "I'm just not good at this business side of things. I'm not about making any money. I need to get a real job," and then I tell my client, "Alright, before you give up on your coaching practice, how about you pledge that you're going to go all in for the next 40 days be all in, 100% commitment level, 40 days, try it, see what happens."

And 40 days later they're making money like never before and things are finally clicking into place and they're like, "I cannot believe I almost quit on this." It's incredible what happens when you finally decide to be all in.

Now we're moving into the part of the show where I give shout-outs to you guys. Shout-outs to listeners, clients, all the wonderful people in my business community. And today I don't know her real name but I'm giving a shout-out to the dealqueen.

Dealqueen left me a five-star iTunes review for this podcast and the title says, "The get-your-life-right message. Every woman who wants to rock her best life should listen to this podcast. Yes, it targets female entrepreneurs but any woman who wants serious life change will benefit. Every week, Susan drops get-your-life truths that are applicable well beyond running a business. Subscribe, inhale, uplevel."

That could be my new tagline. Subscribe, inhale, uplevel. I love it. So those are my shout-outs for today and hey, if you have something to say about this show, please send an email to my team, or post a five-star iTunes review about this show or post something on social media and you might hear your name like dealqueen on a future episode. I love giving shout-outs to you guys so holler at me. Thanks for the love and I love you right back.

Okay so now it's time for an interview and today I'm speaking with Lisa Lewis. Lisa specializes in helping people make big career decisions and find more fulfillment in their work because hello, life is too damn short to have a career that sucks the light out of your eyes. Prior to becoming a coach, she worked for some really exciting companies like CBS, Teen Vogue, and the American Cancer Society.

You're going to love this conversation with Lisa and of course, I want to ask her what does it mean to be all in to you. So curious to hear her response. Alright peeps, here we go.

Susan: Welcome to the podcast, Lisa Lewis.

Lisa: Thank you Susan. It is a pleasure and an honor to be here and to get to speak to all your Rich Coach Club members.

Susan: Oh my gosh, well it's a delight to have you. I have had the pleasure of getting to know you over the past several years as a coach, but I had an upfront view to your amazing genius when you were part of Clear Coaches Select, and just so impressed with the way that you have gone after building your company. And so we were chatting a little bit before I started this recording and I think Lisa is a great example of how to go from multiple five figures to six figures by being you and by taking great care of your clients, and we're just going to start calling you the booster shot for coaches.

Lisa: That is awesome. Thank you, Susan. I have to say, it would not have happened with your help. But I think that that's part of what we can talk about or break down today.

Susan: So let's talk a little bit about your coaching journey. So how long have you been a coach?

Lisa: So I have been a coach sort of since the moment I put out my shingle was at the end of 2015. And then I was doing the part-time coaching while doing the full-time working a corporate jam for all of 2016 and by the end of 2016 I had worked up my little book of business to be big enough that I felt comfortable making the leap into working for myself. So as of when this goes live, I will have been working for myself full-time for just over two years.

Susan: It's amazing. So only since 2015 and look at what you've accomplished.

Lisa: Yeah, it feels both like it was a long time, like tortoise and the hare style. I was really that tortoise taking those baby turtle steps as I went, but it also feels like looking back now, it feels like it had been a whirlwind and that all this momentum and energy has been building and building.

Susan: So I love how you've built your company for a couple of different reasons. I think that sometimes people can drink the entrepreneurship Kool-Aid and think, oh okay, I'm walking out of this office in a blaze of glory. Which is fine, like I know people who have done that that have been wildly successful. But most mere mortals have to have some kind of transition plan in going from having a paycheck that you can count on and benefits to working for yourself. So when you started your company in 2015 and you were doing it part-time, what were the signals of success, if you will, that helps you understand like oh, I think maybe I could really make a go of this?

Lisa: That is such a good question because I think that at the very beginning of launching any sort of service-based business, there is such a huge amount of personal development and growth that has to happen right from the get go because when you go from zero to one, it feels like that is almost harder and scarier than going from one to 10 or from 10 to 100.

And so I think that the very first thing that was a symptom that said okay, this is moving in the right direction was that I started to get really comfortable with making asks and offers to people. So that really visible, really vulnerable, very exposed moment when you're chatting with somebody and your Spidey sense is tingling, you know that they need some love and support and encouragement and you have that deep-seated knowledge in your gut that you could be the person to really make a difference for them. And having the courage to say, "Hey, it sounds like you're really wrestling with this and that you want something bigger for your life and I don't know if you know this but I actually help people with this and I would love to help you with this."

And what I'll say too, Susan, is that when I was at the very beginning, going from zero to one in terms of clients and building up my business, I would say to people, "I don't want money to be in the way of us getting started so you tell me what you think would be a fair price of working together and we'll make that happen." That was such a nice way for me to get this little onramp into feeling more comfortable starting to ask people for money and actually starting to name my own price because when I was having people say, "Yeah, I could do $60 an hour or I could do $100 an hour," all of a sudden, I thought, oh okay.

And then asking for $150 an hour was easier and then up and up from there has been really natural and had some momentum. So I think that first step was getting comfortable with making asks and with allowing people to tell me what they saw the value of my service as.

Susan: This is such a great conversation because I mean, you know me, I'm always running challenges like ask for everything and trying to get women to ask and the vulnerability that's required, you're so right, when you started your own business, that is really the baptism by fire. That is really the thing that makes or breaks a service-oriented company. When you're creating your own paycheck, you absolutely have to be willing to hear no.

And pricing is always such a hot button with coaches and I actually really quite adore this idea when you're a new coach to say, "Okay, I don't want pricing to get in the way here, what are you willing to invest?" and you don't have to take them up on what they say. If they say five dollars then you can say actually, how about 60. But it's an interesting experiment to hear what people will say. Now, I had people, and have had people over time throw out ridiculous amounts but you can say no to that. But you can onramp your business like this by saying I don't want pricing to get in the way, what would you invest?

Lisa: Absolutely. So I think that's step one is just starting to get anybody to write you a check, give you cash, put some money in your PayPal account. That's absolutely the first sign of okay, you are speaking somebody's language, they are picking up what you're laying down, you're really having this product market fit piece start to click in where when you're talking to somebody, they really feel like you've heard them and that you understand them and you get them and you want to support them and you have the tools and capability to help them get there.

Susan: Right. And so you've also touched on something that I think is really important, that you're able to talk about your work in a way where you understand the spot that someone's in and you can offer a solution, which for life coaches, much of the time, I think that's where coaches really struggle is how do I talk about what I do and for me, the easiest thing to do is to talk about the problem that you solve. Sometimes coaches don't know what that is yet and that's really the underlying problem with being able for them to talk about what it is that they do. So Lisa, when you're talking to clients now about the problem that you solve, what do you say?

Lisa: So now, when I first started, I knew I wanted to talk to people about careers because I loved this idea of tapping into more joy in your work. But what I have evolved into over the past four years is that I actually love helping people who want to make a career change. They have marched up their corporate ladder in front of them, they have been the good girl, the good employee, they've done all the things they were supposed to do, they've gotten all the promotions.

And they hit this point where they realize that it feels soulless for them. They don't want their boss's job, they don't want their boss's boss's job, and they're sitting here having this crisis of if not this then what. And I am your go-to coach for figuring out where you go from there. Figuring out how to take apart all of the things that make you go, all your gifts, your interests, your capabilities, your personality, and figure out how to put them back together in a way that still feels like you but you with more purpose, you with more soul, you with more heart infused into what you're doing day to day.

Sometimes I talk about it like deconstructing a chocolate cupcake. If you are the cupcake, Susan, there are so many fabulous elements that go into that. You've got butter and sugar in your frosting, you've got flour, chocolate, and all this good stuff in the cupcake. But if you take all those ingredients apart and you mix them all together in a totally new way, you could get a croissant, you could get an éclair, you could get all kinds of different things. And so my mission is just helping you remix and take all those ingredients and all those raw materials inside of yourself and bring them together in a way that feels so much more like you.

Susan: I love it, and I also - what instantly happened was I'm like, what flavor of cupcake might I be? Lisa, what flavor cupcake are you?

Lisa: I am distinctly chocolate with some sort of cream cheese frosting.

Susan: Oh my god, I love that so much.

Lisa: It's indulgent. Not for everybody, but the people that it is for freaking love it.

Susan: Yes, they do. Just like your coaching practice, which is another discussion. Let me ask you this, Lisa. Have you, through the course of building your company since 2015, have you made decisions in your messaging and your branding and how you market yourself and using your voice that signals to people whether or not they want to opt in or out? So messaging that you have or decisions that you've made that you're like, you know what, this isn't going to be for everybody and that's okay.

Lisa: Yeah. Oh my goodness, Susan, this is such an issue that is near and dear to my heart because for me, it is like taking that visibility and that vulnerability from day one when you started to become an entrepreneur and scaling it up because in that same way that a chocolate cupcake with cream cheese frosting is not for everybody, you know this from the coaching work that we did together, it is really hard to know that at an intellectual brain level and then to feel that and live that out in the way that you're acting and the way that you're feeling in your body.

And so one of the biggest things that I have done this year that has been so different for me and so empowering is that I am leaning into who I am in the way that I'm sort of trying to push away people who aren't interested in my flavor. So I have started swearing because I swear all the time when I'm talking with clients, when I'm talking with friends, but I had this belief that I had to have this curated very sort of polished and put-together online persona that didn't let that part of myself come through.

And so now I am putting that out there and it feels great, but it's also had the consequences you would imagine, of getting some haters. Getting some people writing back and saying, "Who do you think you are swearing? Nobody who works at a Fortune 500 company would ever hire somebody like you who's unprofessional in this way."

Susan: I remember seeing that blowback online. That was an article you published on Medium, wasn't it? Or somewhere else?

Lisa: Yeah. It sure was. Somebody wrote to me and said, "I'm a senior leader at a Fortune company and I can't believe how unprofessional you are and what you're posting online," and I thought, man, I am so not your flavor. I mean, first I thought like, go fuck off you fucking fucker like, who asked you? But then my next thought was like, wow, I am so not your flavor and this feels so good for me to know and to understand that I don't need you. I don't need your business. I wouldn't be able to help and serve you. And I'm driving away the people who it wouldn't be a good fit for and I'm hopefully also driving in the people who want to lean into that and want to bring more of their own personality to their work.

Susan: Yeah. I have people, as you know, tell me all the time how I should say things, what I should say, how I should dress, and it's just so fascinating to me. I think it's another example of why we need feminism that people feel the need to correct the way that women speak when they would never do that to a man. They would never, or rarely reach out to a male author and say you're so unprofessional. I don't know Lisa, if you're familiar with what the Peloton spin bike is?

Lisa: I follow you on social media, Susan. I definitely know what a Peloton is.

Susan: Okay, so then you know I'm obsessed and one of the instructors on there, her name is Robin Arzon and for the rest of you that don't know, Peloton is a stationary spin bike that has a monitor where you can join live spin classes. They have a main studio in New York City so you can attend live classes like I do from my basement, which is very exciting, or you can do replays, which quite frankly, it feels like you're part of a live class.

But my favorite instructor's name is Robin Arzon and she's an author herself. She's written a book called Shut Up and Run. She's a big personality. She's amazing, and her rides are often labeled explicit because of the music she picks but also some of the things she says. She, like us, can appreciate a well-placed F bomb. And on her social media, I have noticed people constantly commenting and saying, "I love your classes so much but could you please stop swearing." And she just quite frankly says no, that's how I roll, there are plenty of other instructors at Peloton who have clean mouths and clean rides, do one of those.

And I just love it so much because it's just an unapologetic thing. She sets a boundary like this is how I roll. And that's basically my attitude as well like, listen if you don't like the way that I talk, look away, don't listen. Go look at another life coach. And I was so excited to see how you handled online people telling you like, "Well this is why I'm never reading your thing again." It's like, boo, good. Go read some boring dry ass piece. That's not what we're doing up in here.

Lisa: If you're looking for your vanilla cupcake, this is not it.

Susan: This is not it boo. We red velvet over here at Susan Hyatt Inc.

Lisa: With some sparkly sprinkles on there.

Susan: That's right. Sparkly sprinkles for the win. So okay, so you started your company, you started it part-time, you were willing to be vulnerable and do the ask, you also, as your company has grown, really found your voice and you've been willing to tick people off. If there's any other major piece of advice for coaches who are trying to build this business and make money as a coach, as you look back, what do you think some of the major turning points for you were in terms of going from broke coach to profitable coach?

Lisa: I love this question. And Susan, I actually want to drop in some of my thoughts and knowledge and then I want to hear how that resonates with you and your own journey too because you've got even more runway that I do to talk about here. But one of the biggest things that was a revolution for me was in recognizing that the business model that I first started out with was not meant to be the business model that I have today.

And in fact, my business model has evolved probably every six months or so. When I first started out asking people, I don't want money to get in the way like what feels like a good way for us to get started, if I were still coaching at those rates, I wouldn't be able to be doing a full-time income happily, safely from coaching. I had to get my rates up, and in order to get my rates up, I went through all kinds of different business model evolutions.

The first one was I went from doing a per session, sort of a la carte model to doing a retainer-based model. You'd get a certain number of coaching sessions a month and you were signing up for a certain number of months. And then I was realizing that to your point about helping people solve certain problems, that particular business model after time wasn't exactly helping people to get the kind of results and the solutions that they were looking for.

So then I did another business model evolution and started offering up specific packages where it had x number of coaching sessions and I walked through all the different things that we were going to cover over those different coaching sessions, so people really felt held from beginning to end and they knew what to expect. And that has been rad so far. But right now, I'm at the precipice of a new and super exciting business model evolution, which is starting to create multiple income streams.

Because I got to six figures just doing one-on-one coaching but what I really want to do is to be able to scale my ability to serve people and give people lots of different entry points based on what feels good for them. So now I am moving into the world of adding in an online somewhat self-guided but with a group coaching support element program so that people can get more of the kinds of transformations that they're looking for at a bunch of different price points.

So knowing that that's the business model that I have right now, if I had tried back in 2015 to start with that business model, it would have been a disaster. I would have put so much time and energy and money into building this online course. I wouldn't have had any proof of concept that people even wanted to work with me or the sorts of transformations I was helping people make. It would have been a big fat mess. I would have lost so much money.

But now that I'm in a position where I really have dialed in on what I do best and how I can help serve people best, it feels very, very different, and I'm curious to hear to share, Susan, about just what the evolution of your business model has looked like and felt like too so that people who are knocking on the door of the Rich Coach Club or want to be in the even richer coach club, so they can see what are the different pathways to get there.

Susan: Yeah no, I love that you shared that. And I have worked with coaches who have started in different places and with very different business models but by and large what I would consider the easiest low hanging fruit is one-on-one coaching. Now, I have worked with people that have come to me and they're like, I don't want to do one-on-one coaching at all and they started with say, retreats or they started with something entirely different.

It can work, but the trajectory and the exploration that you've described is pretty typical. So for me, I definitely started with one-on-one coaching. Of course, this was 12 years ago so there weren't the same online marketing ability then but even so, I built it very old school. One-on-one coaching, then moved into adding groups, then moved into adding workshops and events, retreats, then moved into doing international retreats, then moved into having a membership community and having a coaching school.

So doing certification trainings like for my Bare coach training. And a lot of my webinars when I'm doing business related webinars, I'll show also that income trajectory. So what it looked like year one versus year five versus year 10 versus now, going into year 12. And so multiple streams of coaching income is absolutely possible. The thing that I think is important to understand is that you really have to coach your face off to understand what your clients' deeper issues are so that you can then create things for multiple streams of coaching income.

So it's impossible to stand at the beginning and understand how you're going to create a thriving membership community or write a book or do any of these other things until you really understand what is going on with your ideal clients and how you best want to serve them. So that changed for me over time as I also changed as a coach.

Lisa: That makes so, so much sense. And I imagine too even now, you're still evolving and growing. I've been watching all your offerings change as you go here and I know for my own experience and my own business that first I thought what I was doing was just career change coaching. And then what I realized is that I'm actually helping high-performing women wrestle with some of the perfectionism that has been keeping them stuck and keeping them on other people's paths instead of helping them find their own. So even after four years doing this work, all of a sudden, I'm rolling up my sleeves and getting deep into all the psychology research on perfectionism and overachievers and all these different things to help serve people better and better.

Susan: It's such a great point you just made and it reminds me of my own growth with Bare. I mean, I started out 12 years ago I was just doing general straight up life coaching. I had a program called Career Overhaul. But as I lost 35 to 40 pounds through Brooke Castillo's methodology, I decided I wanted to do weight loss coaching back in the day. Well, even within that space of weight loss coaching over time, I realized that what really lit me up was helping women do the deeper work of learning to love the skin that they're in.

Because I can help people lose weight all day long, but if you don't do the inner work, it's never enough. And even if the scale reflects - people would come to me all the time and say I want to lose 80 pounds. Okay, we would lose 80 pounds and then they would say well now I have saggy skin and now I look old and now I have stretch marks and now - it's like, my work changed over time recognizing like, you know what, I really want to help women give the middle finger to the diet industry is what I really want to do. And that never would have happened had I not coached now thousands of women on food and body. I couldn't have 12 years ago even fathomed that.

Lisa: Well, and what a more powerful transformation you can create for somebody. Because so many coaches can do weight loss coaching but how many people can teach you how to be at peace with your own body and love the skin you're in no matter what it might look like on the outside.

Susan: Well, and I am really passionate too about arming weight loss coaches, there are plenty of coaches I know who are still leading with, "I will help you lost weight," but I want to get in there and teach them this Bare stuff so they can sneak it in on the clients who would never be interested in body positivity so it's like, Bare is like the Trojan horse of the diet world.

But you know, for you, in such a short amount of time, what I'm impressed with is your ability to understand these things. Really, only being in business since 2015, getting to six figures and then deciding okay, if I really want to scale this business, I'm going to change the way that I offer things so that I can reach more people and have a bigger impact. I guess my question for you now is as a Rich Coach Club member, what makes you feel like you're living a rich life outside of the income you bring in?

Lisa: Susan, I love this question because I feel like the concept of a rich life does not have to do, at least for me, with how fancy the clothes are that I am wearing. I know that for other people that is 100% what makes it feel like a rich life and I do not want to rain on somebody else's parade or yuck their yum, but for me what feels like a rich life is feeling like I can turn off my work, turn off my business and by present with my partner, my family, with my friends after hours and not have to worry about having a boss who sends me a note that says hey, we've got to do overtime on this one client account and you can work this weekend, right?

Susan: Yes, oh my god, the freedom. My too. Honestly - and I'm with you on that, I mean, you know I love me some bling. But honestly, what makes - and I've talked about on this show before the nerdy things that make me feel rich like having an overwhelming supply of toilet paper and Nespresso pods. I'm like, I am living life right. Look at all this toilet paper. But no seriously, what helps me feel like I'm living a rich life is appreciating that feeling state of freedom that I get to pick and choose.

So last week I was feeling a great sense of overwhelm about the book launch and I mean, literally like I was having chest pains. And so I'm like okay, maybe I could do this by myself but I'm not going to. So I hired some PR people and immediately felt better. But just this morning my PR person sent me a spreadsheet of potential news outlets that she was pitching and she deals with high level - like the Today Show and stuff like that.

And she just shared with me her entire list but on the list was Fox & Friends and I felt a great sense of freedom of being my own boss lady, messaging her and saying I will not appear on Fox because it is against my religion to support or be featured on Fox News. It's never going to happen. And she was totally like, girl I'm with you, okay. They sell a lot of books but I'm taking them off. And that's what makes me feel rich. Being able to live my values and say no thanks.

Lisa: Yeah, the freedom and the autonomy and the ability to live in alignment is just - it's priceless. I don't have to make six figures to feel like I get to be a part of the Rich Coach Club to live a life on my own terms.

Susan: Exactly. Exactly. Okay, so everybody, I know is already in love with you and they are scouring the show notes for links on how to learn more about you and what it is that you do. Where's your favorite place to connect with people?

Lisa: You know Susan, I know this is a little blasphemous but I really do not have the bandwidth and a love in my heart for much social media. So the best place for somebody to connect with me is really just on my website at We can put together a little RCC welcome packet, welcome page for folks if you go to I'll hook any of your readers up with some of the things that have helped me along my journey to see if it can help them go from being a rich coach to an even richer coach in whatever that means for them.

Susan: Oh my god, that's so amazing. So you guys, definitely check out the links in the show notes because she creates something special just for us. That warms my heart. And hey, it's a rich coach that can say don't seek me out on social media. Come to my website. Lisa's also a great writer so you should check her out on Medium as well and check out - maybe we'll link to that article that created such hysteria among your more conservative readers.

Lisa: Oh, love it, will do. That's awesome. Thank you, Susan.

Susan: Thank you so much for being here.

On today's episode, we've been talking about what it means to be all in. And so y'all know I'm obsessed with Beyoncé. She's a huge hero of mine. Every album, every video, her biography, I've consumed pretty much every piece of Beyoncé content that's ever been released, including spending a fortune like basically a down payment on a house on Beyoncé concert tickets and it was totally worth every penny.

Here's a fun Beyoncé fact. When she was a teenager, part of her vocal training was that she would run sprints on the treadmill while singing at the same time. Running, singing, in heels, no less. This is how she built up the stamina and lung capacity that allows her to do these incredible performances where she's dancing like a maniac and singing and not running out of breath. How amazing is that? So inspiring, right?

Now, that’s what I call being all in. One last thing before I say goodbye for now. Here's something very quick and easy and beautiful that you can do today. Think of someone you really admire. Your personal Beyoncé. Someone who is really devoted to their craft, really disciplined, really committed. Someone who brings the thunder every day. Someone who's all in and you can feel it.

This might be your favorite Peloton instructor or your BFF or another coach that you love or your teenage kid who's training like a beast to get ready for the next track and field meet. Reach out to this person. Send a text or send an email or pull them aside for a quick chat. Take five seconds to let this person know, hey, I just wanted to say I see you. I see how hard you work, I see how much are and thoughtfulness you put into everything you do. I see how consistent you are, how you keep showing up. I really admire that about you and I just wanted to say you inspire me.

If you know someone who's all in, congratulate them. Thank them, and let them know they're an inspiration to you. This takes literally five seconds and it will make that person's whole day. Thank you for listening to today's episode. Your new motto is no more half-ass entrepreneurship. I pledge to be all in. It's incredible how quickly your business changes and how quickly your income changes when you decide to be all in for real.

Find at least one area of your coaching practice where you should show up with more consistency, more vulnerability, more devotion, more courage, and do it.

Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to where you'll find a free worksheet with audio called Three Things You Can Do Right Now To Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.

This worksheet makes finding clients feel so much simpler and not so scary. So head to to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at See you next week.

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