March 3, 2019

Cardi B is your new marketing director.

Y’all. I am one thousand percent obsessed with Cardi B.

You might love her music. You might not. Either way, you have to admit…this woman has a level of confidence that is awe-inspiring.

Lately, when clients hire me for business coaching, I instruct them to study Cardi B’s social media accounts. Why? Because she promotes her work with total authenticity. She’s a creative marketing genius. She’s not the slick, manufactured product of a PR machine. She is completely herself.

She writes in her own unmistakable voice. She says exactly what she thinks. She posts fiery rants about situations that infuriate her. (Her legendary rant against Trump’s government shut-down even got remixed into a song.)

She’s not cowering at home because an Internet troll posted something vicious about her body, her clothes, or her work. She’s too busy posing on top of a galloping thoroughbred stallion for the cover of Harper’s Bazaar.

THIS is the type of energy we all need to bring to our work.

If you’re struggling to attract clients, if you feel invisible, if you’re not generating the kind of money you wish you could make, then it’s time to make Cardi B your new marketing director.

This doesn’t mean “swing on a stripper pole” and “curse like a sailor” just like she does. It means: Stop playing it safe.

I challenge you to identify one area of your business—or your life—where you’ve been playing it safe. Where have you been hiding? Where have you been shrinking? When it comes to your industry, do you have an unpopular opinion that you haven’t revealed? It’s time to speak up and make a scene.

Alexandria Ocasio-Cortez did not become the youngest woman to ever be elected to the House of Representatives by keeping things safe and neutral.

Oprah Winfrey did not become a billionaire media mogul by keeping things safe and neutral.

Cardi B did not become the first solo female artist in history to win the Grammy for Best Rap Album by keeping things safe and neutral.

You will not build a six-, seven-, or eight-figure business (or an inspiring legacy that your grandkids talk about) by keeping things safe and neutral.

Pledge to be Cardi-level REAL. Real opinions. Real stories. Real talk. Real you. Never diluted. Never neutral.

When in doubt, ask yourself, “If Cardi B was my marketing director, what would she advise me to do?”

You know she’d be looking at your Instagram account, and she’d be snapping her fingers (with her bejeweled manicure which takes three hours to complete because that’s how Cardi B lives) and she’d probably tell you something like, “Bitch, that post is fire. If you start acting like a chicken and delete that post I’mma throw a Louboutin at your face.”

This is wise marketing advice.






PS. Please take a moment of respectful silence for Cardi B’s huge heart, and how she’s determined to help women rise and soar:

“I’m going to encourage any type of woman. You don’t have to be a woman like me for me to encourage and support you and tell you, ‘yes bitch, keep on going.’” —Cardi B

Pass the church collection plate. Amen.

PPS. Are you looking for a way to help women rise and soar, too? Why not become a BARE Certified Coach. Class is starting soon.



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